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Ravi Dhar. George Rogers Clark Professor of Management and Marketing & Director of the Yale Center for Customer Insights.
Ravi Dhar. George Rogers Clark Professor of Marketing and Psychology. Ph.D., 1992, University of California at Berkeley. Professor Dhar is an expert in consumer behavior and branding, marketing management and marketing strategy.
Goals as excuses or guides: The liberating effect of perceived goal progress on choice. A Fishbach, R Dhar. Journal of Consumer Research 32 (3), 370-377. , 2005. 1012. 2005. The effect of forced choice on choice. R Dhar, I Simonson. Journal of marketing research 40 (2), 146-160.
RAVI DHAR. Yale School of Management 165 Whitney Avenue Yale University New Haven, CT 06520 (203) 432-5947. Employment George Rogers Clark Professor of Management Professor of Psychology (joint appointment) Director, Yale Center for Customer Insights Professor of Marketing,
Ravi Dhar is an American behavioral scientist, an expert in consumer behavior and branding, currently the George Rogers Clark Professor of Management and Marketing at Yale School of Management.
