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George Jacob "G.J." Mecherle (pronounced "Ma-herl") (June 7, 1877 - March 10, 1951) was the founder of State Farm, headquartered in Bloomington, Illinois. Mecherle, a farmer who became an insurance agent also, founded State Farm after becoming dissatisfied with the insurance rates charged to farmers, as those rates included the risks of city ...
George J. Mecherle. State Farm Insurance. 1922–1937. Industry: Finance. Era: 1920. Leaving the family farm in 1918 to tend to his ailing spouse, Mecherle joined an automobile insurance company and quickly discovered that farmers were charged the same auto insurance rates as non-farmers even though they were consistently less accident prone.
G.J. Mecherle launched State Farm in 1922. The State Farm® Good Neighbor Center spotlights G.J., his vision, and offers a unique view from his office. Get to know the farmer from Merna, IL, the people who support him, and how they kick-started one of America’s most iconic brands.
May 31, 2018 · Key Takeaways. Mecherle's ancestors were German farmers and immigrated to America, eventually settling down in Bloomington, IN. The rule of George's household was integrity. It was their duty to become trusted members of the community.
George J. Mecherle established State Farm in 1922 as a mutual automobile insurance company for farmers. Having spent most of his career as a farmer in rural Illinois, Mecherle recognized the unmet insurance needs of the agricultural community.
From the outset, George Mecherle set industry standards and was often a pioneer in innovative insurance policies and practices. He adopted a strict no-drinking and driving provision to reduce auto accidents, and he instituted the first installment payment program for premiums.
George Mecherle grew up as the fifth child of German immigrants near a small town just west of Normal, IL. At age 22, George began farming his land and continued for 20 years before moving to Bloomington and becoming an insurance salesman for a small company.
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