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LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill ...
Apr 29, 2019 · The LaSalle’s reputation for being a fine-driving automobile began at its inception in 1927. Designed to fill the perceived price gap between Cadillac and Buick, the LaSalle was one of a myriad of General Motors companion cars offered beginning in the 1920s.
Mar 12, 2008 · LaSalle was the second-most successful companion car of its time, and probably the one best remembered for its role. The companion cars grew from GM’s mid-1920s realization that its automotive product line was not a smooth and unbroken one; if a Chevrolet owner wanted to work his way up to a Cadillac, he would face some fairly big financial ...
In short, LaSalle ensured Cadillac’s ultimate survival. And over its 14-year lifespan, LaSalle bore some of the handsomest styling ever seen on American roads. For these and other reasons, LaSalle somehow never really died in the minds and hearts of certain GM people.
Jul 17, 2007 · The LaSalle was an automobile product of General Motors Corporation, and sold as a companion marque of Cadillac from 1927 to 1940. The two were linked by similarly-themed names, both being named for explorers— Antoine Laumet de La Mothe, sieur de Cadillac and René-Robert Cavelier, Sieur de La Salle , respectively.
LaSalle was a brand of automobiles introduced in 1927. LaSalle was created by General Motors in order to give the Cadillac brand a lower-priced, more accessible companion. Although LaSalle sat beneath Cadillac, their cars were built using many Cadillac components, and featured an air of quality similar to its bigger brother.
Mar 5, 2023 · On this day in 1927, the first LaSalle was unveiled to the public. With its sleek and modern design, the LaSalle became an instant sensation. It exuded elegance and sophistication, while still coming in at a price more affordable than a top tier Caddy.
LaSalle helped Cadillac make it through the Depression on top by providing affordable companions to the luxurious Caddys. Find out how they did it.
Aug 13, 2017 · The 1937 LaSalle vehicle bodies were constructed entirely of steel and improved from the previous year in almost every detail. GM marketed the 1937 LaSalle lineup as, “...the lowest priced and the finest LaSalle ever built.”. That year also marked a time of change for LaSalle.
The 1934 LaSalle shared many aspects of its build with the Oldsmobile including, straight-8 engine components, frame, and transmission. Both cars also featured new, hydraulic brakes and a revolutionary independent front suspension, which Cadillac did not yet have.
