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542K Followers, 685 Following, 7,385 Posts - Devlin Carter (@sia_collective) on Instagram: "I DONT DM PEOPLE TO BUY MY ITEMS NOBODY WHO WORKS FOR ME WILL DM YOU TO BUY, OR TO TELL YOU YOUR ORDER IS FLAGGED SCAMMERS WILL DM U TO SEND THEM $".
- Overview
- Carter grew up around fashion
Twenty years ago, Devlin Carter was in the Coast Guard, serving his country on the waters around the United States. All the while, however, his passion for fashion — sneakers in particular — traveled with him.
When he was stationed in his hometown of New York in 2011, Carter scrolled through Instagram one day and realized that social media was an efficient, inexpensive way to get his unique talent for transforming an existing shoe into a fashion statement in front of countless eyeballs.
That revelation led Carter on a creative endeavor that by 2019 evolved into SIA Collective, which is now a multimillion-dollar brand that produces trendy shoes with futuristic designs and contrasting colors that are distinct from mainstream options.
“It’s been a journey,” Carter said.
Each pair often becomes a conversation piece among sneaker heads and casual shoe buyers alike, which is no small feat in a $70 billion industry dominated by behemoth brands that had largely shut out Black retailers and Black-owned sneaker makers.
Carter and SIA Collective caught the eye of both sneaker collectors and NBA fans when basketball star Kyrie Irving — who had his sneaker endorsement agreement revoked by Nike in December after he posted a link on social media to a controversial book and film that were laced with antisemitic tropes — acknowledged to NBC News earlier this year that he is considering a partnership with Carter’s brand.
Carter’s mother was a seamstress, and so he’s had a connection to clothes and fashion for as long as he can remember. But because he thought sewing was not a masculine endeavor, he did not learn how to use a sewing machine until much later in life.
Rather, he picked a mentor — Augusto Cerrone, who owns American Shoe Repair in Queens, New York. “Augie,” as Carter calls him, came to America from Italy when he was a kid and learned the shoe repair trade. He much later mentored Carter allowing him to observe and use his machines to create innovative designs.
“I learned a lot from him,” Carter said. “He gave me access, taught me. It was what I needed.”
“He reminded me of me,” Cerrone, 71, said. “He came to me when he was in high school and said, ‘Can I do things like this, modifying sneakers?’ I said to him, ‘I cannot do the work for you. But if you want to come and hang around the shop and watch and learn and ask questions, I’m here for you.’”
For two years while at Richmond Hill High School, Carter did just that. And, in the process, they built a bond. “He’s like a son. He’s very respectful and talented. A nice fellow. He wanted this for himself,” Cerrone said. “What I really saw in him was a lot of patience.”
Cerrone became emotional when talking about how Carter surprised him at the hospital after he had heart surgery in 2019. “Just a fine young man,” Cerrone said. “And he’s earned everything he’s gotten.”
Nov 10, 2023 · Devlin Carter, a U.S. Coast Guard veteran turned visionary fashion designer, is known for his shoe and apparel brand SIA Collective. Birthdate: June 15, 1978. Birthplace: New York City, NY. Married: Senique Carter. Kids: 3. Education: The Fashion Institute of Design & Merchandising
- USD
- Fashion Designer
Whether it be in undergraduate medical education or GME, I want to be involved in the training of future physicians and leaders in health care. I foresee myself becoming a clinician educator, dedicating my time between patient care and teaching. "Duke's biggest strength, and what drew me to this program, is the people.
Jun 21, 2023 · Devlin Carter started his company, SIA Collective, in 2019, and it has grown into a multimillion-dollar brand. Years earlier, after realizing he could use social media to sell his product,...
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