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KEEP IT LIGHT. 5% alcohol by volume. 95% magic by consumption. Explore Flavors. Wear Your Seltzer On Your Sleeve. Shop Truly Originals. When we say "Wear your drink with pride," we don't mean spill it all over your shirt — we mean score yourself some nice (dry) Truly gear and show the world your true flavor. Check it out: Visit The Shop.
- Explore Flavors
Go Ahead, Find Your Flavor. Every Truly contains a hint of...
- FAQs
What is Truly Hard Seltzer®? What type of alcohol is it?...
- Locations
Truly Hard Seltzer is a refreshing alternative to beer,...
- Truly La
Nestled in the vibrant Downtown LA Arts District, Truly LA...
- Nutrition
Obviously that's not everything that goes inside a Truly, so...
- About Truly
Yeah, you know. Truly Hard Seltzer is a refreshing...
- Truly Vodka
1 part Truly Pineapple Mango Vodka; 2 parts Truly Pineapple...
- Tequila Soda Mix Pack
Take one part tequila fun, one part hard seltzer...
- Rose Style
The mother of all Truly flavors is back and better than...
- Explore Flavors
- Truly Is Simple.
- Truly Wasn’T Always ‘Hard Seltzer.’
- It’S Siblings with Samuel Adams.
- Truly Tops Almost Every Hard Seltzer Brand.
- You Can Drink Truly on Ice.
- Truly Hard Seltzer Is Not A Cocktail…
- …But Truly Vodka Seltzer is.
- Truly Is Always Changing Things Up.
- It’S Killing Beer’s Buzz, and Bullying Whisky.
- You Can Drink Truly on Tap.
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Truly is engineered to be easy-drinking. In every can or bottle, a fruit-flavored sparkler is waiting with just 100 calories, one gram of sugar, and 5 percent alcohol by volume (ABV). This has made it massively appealing among health-conscious buzz seekers.
Truly debuted in April 2016 as Truly Spiked and Sparkling, a brand it retained for nearly three years. In 2019, “Spiked and Sparkling” was quietly swapped out for “Hard Seltzer,” likely because its competitors use that nomenclature.
Truly is produced by Boston Beer, one of the country’s biggest craft brewers and creator of Samuel Adams beer. The company also produces Twisted Tea, Angry Orchard Hard Cider, and Tura, an alcoholic kombucha.
Truly beats almost all hard seltzer competitors except one: White Claw. Together, the nearly identical products comprised about 85 percentof total hard seltzer sales as of July 2019, with White Claw claiming an estimated 54 percent share, and Truly a 29 percent share as of August 2019.
Truly is the official hard seltzerof the National Hockey League. Truly’s parent company, Boston Beer, announced the five-year partnership with the NHL in September 2019. “Throughout the NHL season and into the Stanley Cup Playoffs and Final, Truly will engage with NHL fans in numerous ways, including trying new flavors as they are released,” Truly ...
Consumers as well as competitors of Truly like to describe spiked seltzers as “vodka soda in a can.” It’s not. There is no vodka, or even liquor, in Truly Hard Seltzer or most others. The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added.
In October 2022, the brand released its inaugural spirits-based line. Truly Vodka Seltzer contains vodka and real fruit juice. The four initial flavors include Blackberry & Lemon, Cherry & Lime, Peach & Tangerine, and Pineapple & Cranberry. At five percent ABV and 110 calories, the canned cocktails are comparable to the classic malt-based seltzer.
Truly originally came in three flavors: Colima Lime, Grapefruit & Pomelo, and Pomegranate. Today, Truly boasts more than a dozen flavors, with such recent additions as Watermelon and Kiwi available in its Tropical Variety Pack. It also launched Truly Hard Seltzer Lemonadein 2020. Additionally, Truly reformulates its recipes, recently announcing the...
For a recent advertising campaign, Truly tapped actor Keegan-Michael Keyto star in 15-second ads that take swings at other alcohol styles. “Find a new use for your old drink [to] drink what you truly want,” Key says, while demonstrating the ways in which other booze can be used. For example, he waters a plant with a light beer, and polishes a chair...
In August 2019, Boston Beer announced the launch of Truly On Tap, a plain-flavored variant available on draft in select locations. Other brands like AB InBev’s Bon & Viv have also released draft versions.
Learn about Truly Hard Seltzer, a leader in the spiked seltzer category with 100 calories, one gram of sugar, and 5 percent ABV. Find out its history, varieties, partnerships, and how it compares to other alcohol styles.
- Cat Wolinski
