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August Horch (12 October 1868 – 3 February 1951) was a German engineer and automobile pioneer, the founder of the manufacturing giant that eventually became Audi.
It all began with August Horch, one of Germany's pioneering personalities automobile engineers. After graduating from the Technical Academy in Mittweida, Saxony he worked on engine construction and later as head of the motor vehicle production department of the Carl Benz company in Mannheim.
August Horch was a German engineer and founder of Audi, one of the world's oldest car brands. He was a pioneer in engine design, light alloy metals and left-hand drive, and received many honors and awards for his achievements.
- Audi. One of the keys to the success of the still-young Auto Union was the allocation of a specific market segment to each of the individual brands in order to create a coordinated model range.
- DKW. On 29 June 1932, when the four companies – Audi, DKW, Horch and Wanderer – merged to form the Auto Union, Zschopauer Motorenwerke/DKW was chosen to be the parent company for legal reasons.
- Horch. The Horch Werke in Zwickau had never departed from the principle laid down by company founder August Horch, namely only to build good, powerful cars.
- Wanderer. Wanderer Werke AG in Chemnitz had a diverse production programme at a very early stage: bicycles (from 1885), motorcycles (from 1902), office machines (from 1904), machine tools (from 1898) and cars (from 1913).
At around the same time that Ferdinand Porsche rose to fame as both designer and racing driver, August Horch and his team won the Austrian Alpine Run three times in a row between 1912 and 1914. His Audi cars became well-known virtually overnight.
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Sep 23, 2018 · Learn about August Horch, the visionary who created two of the automakers that became Audi, and his contributions to the automotive industry. Read about his life, achievements, challenges and legacy in this article from Hemmings Magazine.
Oct 12, 2021 · On this day in 1868 in the village of Winningen, Rhenish Prussia, August Horch came into the world, and with him, a future bright in automotive engineering and a lasting legacy.
