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John Paul Vincent "Sonny" Vaccaro (born September 23, 1939) is an American former sports marketing executive. He lives in Santa Monica, California.
Apr 4, 2023 · Here's everything to know about Sonny Vaccaro, the man who helped sign Michael Jordan to Nike and the inspiration of the 2023 movie 'Air.'
Apr 5, 2023 · Who is Sonny Vaccaro? Vaccaro is a sports marketing executive who worked with Nike, Adidas, and Reebok in their basketball divisions, helping the brands secure the services of signature...
Apr 7, 2023 · Basketball marketing legend Sonny Vaccaro tells VF the real-life story behind Air, and about the message he just received from Michael Jordan’s mother, Deloris.
Apr 5, 2023 · Sonny Vaccaro is divisive. Some call him the marketing genius behind Michael Jordan’s Nike shoe line, while others have disputed his involvement in that deal.
Apr 5, 2023 · Sonny Vaccaro didn’t attend a Nike work meeting in 1984 to suggest to colleagues to pursue Michael Jordan. His primary job was to sign college basketball coaches, who...
Apr 6, 2023 · Sonny Vaccaro talks the accuracy of 'Air' with FN and remembers his unforgettable speech at Nike HQ to Michael Jordan and his family.
Apr 5, 2023 · Much of Air centers on the lengths that John Paul Vincent “Sonny” Vaccaro, a sports marketing executive at Nike, will go to to sign 21-year-old NBA rookie Michael Jordan to a shoe deal...
Apr 5, 2023 · Vaccaro is a former Nike consultant who persuaded the company to create a shoe line around the soon-to-be Chicago Bulls' new draft pick, Michael...
Shoe/Marketing legend Sonny Vaccaro joins Rich Eisen in-studio where he recounts how bringing Michael Jordan into the Nike fold changed sports marketing forever as portrayed in the new Ben...
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