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Increase in global popularity of South Korean culture since the 1990s
The Korean Wave or Hallyu is a cultural phenomenon in which the global popularity of South Korean popular culture has dramatically risen since the 1990s. Worldwide interest in Korean culture has been led primarily by the spread of K-pop and K-dramas, with keystone successes including BTS and Psy's "Gangnam Style", as well as Jewel in the Palace, Winter Sonata, Boys Over Flowers (2009) and Squid Ga... Wikipedia