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  1. The Beauty & Personal Care market in the United States is projected to grow by 2.40% (2024-2028) resulting in a market volume of US$110.30bn in 2028.

    • Cosmetics

      The Cosmetics market in the United States is projected to...

    • Skin Care

      In 2024, the Skin Care market in the United States is...

    • Fragrances

      The Fragrances market in the United States is projected to...

  2. US Cosmetics Market Analysis. The United States Beauty And Personal Care Products Market size is estimated at USD 93.74 billion in 2024, and is expected to reach USD 106.74 billion by 2029, growing at a CAGR of 2.63% during the forecast period (2024-2029).

    • Beauty & Personal Care United States1
    • Beauty & Personal Care United States2
    • Beauty & Personal Care United States3
    • Beauty & Personal Care United States4
    • Beauty & Personal Care United States5
    • Type Insights
    • Product Type Insights
    • Distribution Channel Insights
    • Mode of Purchase Insights
    The conventional category accounted for a larger share, of around 65%, in the market. This is due to quick results and long-lasting wear conventional beauty products are widely used. These products...
    On the other hand, the organic category is expected to grow at a higher growth rate over the forecast period. This is because of fewer side effects associated with organic cosmetics. These cosmetic...
    Further, the increasing number of market players offering organic cosmetics is propelling the market growth.
    Based on type, the skin care category held the largest share of around 20.0% in the U.S. beauty and personal care products market in 2023, and it is set to maintain this domination throughout the f...
    The consistently increasing millennial population in the country's workforce, coupled with the surging demands from the fashion and entertainment industries, is among the most prominent driving fac...
    Further, the surging number of health- and wellness-conscious consumers, growing desire for self-care products, and increasing interest in regimens and routines are fueling the demand for beauty an...
    Based on distribution channel, the new cross-category distribution point category is prognosticated to exhibit the highest growth rate during the forecast period.
    This is a dedicated offline distribution channel, wherein multiple beauty product brands are available in a single place, which leads to ease of shopping.
    This pushes consumers to spend more, as it offers trial products, which allows customers to get a hands-on experience of various products within the store.
    This marketing tactic plays a crucial role in the buying decisions of consumers, thus propelling the U.S. beauty and personal care products market growth.
    In the mode of purchase segment, the traditional in-store shopping category accounted for the largest revenue share in 2023 in the U.S. beauty and personal care products market.
    This is because this mode of purchase offers ease of buying beauty products to consumers, with easy online payment options.
    Easy returns and replacements, a wide product range, special discounts on newly launched products, and incentives for online payments are some of the other factors that are expected to contribute p...
    On the other hand, the click & collect model is gaining popularity in the country, wherein Amazon is accredited as a pioneer for this model. This channel is projected to exhibit the highest CAGR, o...
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  4. Jun 2, 2021 · According to Mordor Intelligence, the United States beauty and personal care products market is projected to grow at a CAGR of 5.12% between 2021 – 2026. The growth will be fuelled by a burgeoning interest in personal wellness, sustainability and personalisation among American consumers. Current trends in the US market.

  5. The Beauty and Personal Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

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