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Oct 17, 2023 · Video prospecting is when sales reps use video as an outreach channel to connect with potential buyers. You can use videos in any part of the sales process — be it introducing yourself to potential customers, nurturing leads, following up with interested accounts, or sharing product demos.
- Video Prospecting Definition: What Is It?
- Is Video Prospecting An Effective Sales Technique?
- When Are The Best Times to Use Video Prospecting?
- 8 Best Practices For Recording Prospecting Videos For B2B
So, what is video prospecting exactly? It’s sales outreach that incorporates video. It can be done via email, LinkedIn, and sales engagement platforms like SalesLoft, Outreach, or Gong. Video prospecting uses video messagesas a fundamental component of the outreach to capture prospective customers’ attention and connect with them. The concept is si...
Over half of sales reps report that connecting or booking meetings is their top challenge in their process. Luckily, video messagingis an excellent tool to add to your sales toolkit and help make your prospecting efforts easier, and to help book more meetings. Frank isn’t the only one seeing success with video prospecting. These stats prove just ho...
The simple answer to when the best time for you to use video for prospecting is wherever and whenever you feel you need a boost to better connect with your prospects. The slightly more detailed answer is: Start with a part of your process that feels like a natural fit for video and test, test, test to see what works. Figuring out where to use video...
Creating prospecting videos is nearly as easy as picking up the phone. Plus, it can be more effective and more efficient.
- Kendall Walters
Jan 3, 2024 · Video prospecting is a powerful way to knock down traditional barriers to sales and offer more intimate connections that lead to deals. First, we’ll define video prospecting. Then, we’ll cover the benefits, a case study, how to record, and how to get started.
- Vidyard’s Simple Pitch. Type: Selfie Video. This is a video pitch from Vidyard to Daily Sales Tips. It’s an example of a simple-but-effective “selfie” style video.
- Kayla Sings for LinkedIn. Type: Musical Selfie Video. This short-but-sweet pitch has LinkedIn’s Kayla croon her offer to potential customers. This is a strong example of how you can add fun elements - music, rhyming, props - without going overboard.
- Paid pitches Lafco. Type: Prop Video. The prospect's company (Lafco) sells candles. As the video starts, we see the sales rep holds up candle wax in the video.
- A Canny Pitch from Canny’s Kayla. Type: LinkedIn Pitch. In this video, Canny’s Kayla Cytron-Thaler pitches Apollo’s Krishan Patel with a unique angle.
Apr 12, 2024 · Video prospecting is a modern approach to reaching out to potential customers by using videos instead of traditional written or audio communication. It involves forging genuine connections with prospects through personalized video messages, which can help elevate outreach.
Aug 4, 2020 · What is video prospecting? “Video prospecting is the ability to get face to face with prospects faster via video, and show them what your value proposition is,” explains Justin Doornbos, a BombBomb Enterprise Account Executive.
People also ask
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Jan 6, 2016 · Best practices. Video prospecting. Video throughout the sales process. Sales video scripts. Sending videos on LinkedIn, Facebook, and Twitter. Creating one-off vs. template videos. How to get started in 3 steps. You’ve seen selling trends come and go -- and before you hop on the sales video bandwagon, you want definitive proof it works.
