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    • Muninder Adavelli
    • More video content gets uploaded in 30 days than what the major US television networks have broadcast in 30 years. Isn’t it crazy to think that, these days, more video content is uploaded in 30 days than what has been broadcast on three major US television networks in thirty years?
    • 64% of all internet users in Saudi Arabia watch online videos every day. You might be tempted to think that US internet users watch the most online video content, but you’d be wrong!
    • More than 2 billion people use YouTube – that’s one-third of all internet users. How many people use YouTube? Well, YouTube is the most popular video site, with over 2 billion users.
    • US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! This somewhat startling number can be broken down by age groups.
  1. Jul 19, 2023 · Which types of videos are consumed by internet users? Sports clips or highlights are consumed by 26% of internet users, while educational videos are consumed by 25.7% of internet users. Additionally, 25% of consumers watch product review videos online every week.

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    • A. Top Video Marketing Statistics
    • B. Video Consumption Statistics and Usage Trends
    • C. Video Marketing Statistics For Social Media
    • D. Video Marketing Statistics For Marketers and Businesses
    • E. Impact of Covid and The Way Forward
    • Summing Up –

    Here are some stats that illustrate why video contentcannot be overlooked as a part of your marketing strategy. 1. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco). In fact,as of January 2018, 85% of all internet users in the United States watched online video content m...

    1. More video content is being uploaded in 30 days than what major television networks in the US have created in the past 30 years (WordStream) 2. By 2022, 82% of the global internet traffic will come from streaming videos and downloads (Cisco) 3. One-third of all online activity is spent watching videos (WordStream) 4. 85% of the internet audience...

    Let’s start by looking at some general social media video statistics and then deep dive into video stats for each platform: 1. Video posts on social media get 48% more views (The Marketing Helpline) 2. 73% of people want to see “entertaining” videos on social media (HubSpot) 3. 16% of social video viewers use vlogs to research products (Global Web ...

    1. 64% of consumers purchase a product after watching social videoscreated by brands (Tubular Insights, 2017) 2. 80% of users can recall a video adthey viewed in the past 30 days (Small Biz Trends) 3. 54% of people want to see more video contentfrom marketers (HubSpot) 4. Video is the number one form of media used as a content strategy by marketers...

    While the pandemic brought in a wave of uncertainty – like budget cuts and lack of resources, it also boosted the rate at which online content was consumed. All communication went digital and businesses found a new way to interact with its consumers. Let’s look at some data that can give us an insight into what the past year has changed and what ca...

    We’ve listed enough evidence for you to start leveraging video content to grow your business and brand. We’ve also addressed the bottlenecks and given you a practical solution that allows you to start creating videos right away. Found this video marketing statistics article helpful? Please do share it with your friends and peers looking to create v...

  3. Most popular videos on the internet in 2024. According to the latest online video consumption statistics, 92.3% of internet users worldwide watch digital videos each week. This refers to any kind of video—from music videos and tutorials to gaming and influencer videos.

    • Mike Marino
    • Pamela Bump
    • For most platforms, zone in on snackable content. The world is becoming more fast-paced every day. While many people are watching social media videos in their spare time, some are watching them between meetings, while in line at the store, or on public transit.
    • Test different video formats, too. While snackable content is a great tactic to harness in 2021, you can still publish longer videos, as long as they're engaging and valuable to your audience.
    • Meet your video audiences where they are. As with any social media strategy, some content will perform better on some social media platforms rather than others.
    • Don't always lean on repurposed content. When I was a startup marketer, I loved to repurpose content whenever it was possible. And, back then, when social media platforms were less evolved, this strategy would work.
  4. Jan 5, 2024 · General Video Consumption Statistics. 1. In 2022, viewers spent an average of 19 hours weekly on online video consumption. This accounted for a 9.5-hour increase from 2018 when viewers watched 10.5 hours of online video weekly. 2. It is projected that in 2023, there will be 3.48 billion video viewers.

  5. Apr 22, 2024 · What are short-form videos? The general consensus among marketers is that any video under 60 seconds is considered short-form, with the optimal length between 31 and 60 seconds. Brandon Sanders, former digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform.

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