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Idhayam is a sesame oil brand produced by V. V. V. and Sons Edible Oils Limited. The company was founded in December 1986 by V. V. V. Rajendran, however, soon thereafter, his sons V. R. Muthu, V. R. Sathyam and V. R. Thendral began to manage the operations of the company. V. R. Muthu is the current CEO of the company. The company started producing and marketing Mantra groundnut... Wikipedia