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Donnie Darko: The Director's Cut is a 2004 re-cut version of Richard Kelly's directorial debut, Donnie Darko. A critical success but a commercial failure when first released in 2001, Donnie Darko grew in popularity through word-of-mouth due to strong DVD sales and regular midnight screenings across the United States. As a result of this growth, Kelly was approached by Bob Berney, president of the distributor Newmarket Films, who suggested that the film be rereleased. Wikipedia