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Claude Driskett Hopkins (August 24, 1903 – February 19, 1984) [1] was an American jazz stride pianist and bandleader. Biography. Claude Hopkins was born in Alexandria, Virginia, United States. [2] . Historians differ in respect of the actual date of his birth. His parents were on the faculty of Howard University. [2] .
Claude C. Hopkins (1866–1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.
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It took years of research and experience in the business for Hopkins to come up with an approach that overcame the flaws he saw in traditional advertising: "I have little respect for most theories of advertising, because they have not been proved," Hopkins wrote in his 1927 autobiography, "My Life In Advertising." "They are based on limited experie...
The big breakthrough in Hopkins' career came when Albert Lasker, the owner and top executive at the Chicago-based Lord & Thomas ad agency, hired him in 1907. Hopkins helped build Lord & Thomas into an industry powerhouse. Lord & Thomas was the biggest agency — the most influential and scaled — in the early part of the 20thCentury in helping define ...
Hopkins helped fuel the agency's success and his own by passing on his principles to members of the team. He made sure to hold meetings to discuss the principles of copy, for which he received no pay. Hopkins then set down in writing the agency's principles. "He was a leader, who led by example," Cooke said. "He was literally in the trenches helpin...
Burnett says although Hopkins took "considerable risks" in his time, he didn't take chances with his clients' ad budgets, which was a practice "significantly different" from most of his rivals. "Hopkins believed advertising existed only to sell something and should be measured and justified by the results it produced." He thought that devoting your...
Created a new advertising paradigm and in the process helped lead the development and creation of consumer brand advertising and direct marketing. Overcame: The ad industry influence of traditional advertising and created his own principles that helped vault Lord & Thomas into an ad industry powerhouse. Lesson: Questioning and challenging the statu...
Learn how Claude Hopkins (1866-1932) revolutionized advertising with his scientific approach, direct response marketing and brand image techniques. He wrote \"Scientific Advertising\" and worked for Lord & Thomas, creating campaigns for Quaker Oats, Pepsodent and Schlitz.
Learn about Claude C. Hopkins, one of the greatest ad men who ever lived, who invented many concepts and methods of modern marketing. Read his biography, quotes, achievements and books on this web page.
Learn about Claude Hopkins, the creator of \"Reason-Why Advertising\" and the father of modern testing. He revolutionized advertising with his campaigns for Quaker, Pepsodent and other brands.
Claude C. Hopkins. Inducted: 1967. Claude Hopkins created "Reason-Why Advertising" which, as David Ogilvy later wrote, "perceived the importance of brand images a generation before the term came into use."
Jun 1, 1999 · Learn about Claude Hopkins, a major contributor to the development of early jazz and swing music. He was a stride pianist, a musical director for Josephine Baker, and a leader of several orchestras and small groups.
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