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Jun 16, 2013 · A short commercial where Miller Lite describes how "Tastes Great, Less Filling" came about... ...more.
- 31 sec
- 63.1K
- Ranger232
Nov 5, 2021 · Iconic Ads: Miller Lite - Great Taste, Less Filling - commercials from the 70's & 80's. ONLYKUTTS. 956 subscribers. Subscribed. 99. 10K views 2 years ago. For the background on Iconic...
- 7 min
- 11.1K
- ONLYKUTTS
Literally dozens of celebrities play a softball game to determine if Miller Lite tastes great or is less filling.
- 1 min
- 170.2K
- Consumer Time Capsule
5 days ago · The famous slogan and debate was “taste great, less filling.” One may recall it from the legendary Miller Lite beer commercials that began in 1974 and ran until 1991. Their campaign began modestly with mystery writer Mickey Spillane, ex-Jets running Matt Snell, and jazz drummer Buddy Rich.
Mar 7, 2023 · With the official launch of Miller Lite, Miller had a problem on their hands. How do we create an alternative product offering, based off of a successful product, without cannibalizing the pre-existing brand equity, or making the new sub-brand look weak?
Sep 18, 2019 · The campaign was a massive success: the development of ads where opposing camps chanted their favorite aspect of Miller Lite—the “Less filling!/Tastes great!” argument—presented a tagline even punchier than the one introduced by Snell in 1974: “Everything you always wanted in a beer… and less.”
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To honor the heyday of the “Tastes Great, Less Filling” ads, Miller Lite is launching a “double feature” on VHS, the classic video format of the ’80s and ‘90s. On March 28, the first 50 legal-age consumers who show up at the last Blockbuster Video store, located in Bend, Ore., can pick one up for free.
