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Herbert Marshall McLuhan CC (⫽ m ə ˈ k l uː ən ⫽, mə-KLOO-ən; July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media theory. He studied at the University of Manitoba and the University of Cambridge.
Jun 28, 2024 · Marshall McLuhan was a Canadian communications theorist and educator, whose aphorism “the medium is the message” summarized his view of the potent influence of television, computers, and other electronic disseminators of information in shaping styles of thinking and thought, whether in sociology,
- The Editors of Encyclopaedia Britannica
Understanding Media brought McLuhan to prominence in the same decade that celebrated flower power. San Francisco, the home of the summer of love, hosted the first McLuhan festival, featuring the man himself.
Jul 12, 2020 · Marshall McLuhan did not exactly foresee it either, but he came closer than anyone to understanding our current technology-driven world.
One of the most charismatic, controversial and original thinkers of our time whose remarkable perception propelled him onto the international stage, Marshall McLuhan is universally regarded as the father of communications and media studies and prophet of the information age.
Apr 7, 2017 · McLuhan developed the terms ‘hot’ and ‘cool’ medium to describe these two realms: a hot medium is one that is data rich, a cool one being of low definition and data poor; hot media do most of the work for the audience, whereas cool media demand audience work and what McLuhan calls ‘participation’.
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"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter in his Understanding Media: The Extensions of Man, published in 1964.
