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Sep 10, 2019 · Skims is Kardashian West’s true passion. “I feel like I’ve been designing shapewear for 15 years,” Kardashian West said of her new company, explaining the customization process she’d go ...
- Amber Rambharose
- 2019: SKIMS Gets a Pre-Launch Rebrand. When Kardashian first announced her clothing line in 2019, it wasn't the SKIMS we know today. In June of that year, the mogul announced she'd been developing a shapewear brand, "Kimono," for more than a decade.
- 2021: Fendi x SKIMS Breaks the Internet. SKIMS launches are known to sell out fast, but no one anticipated the SKIMS x Fendi capsule collection to fly off the shelves the way it did.
- 2021: SKIMS Goes for Gold. Teaming up with the NBA and WNBA isn't SKIMS' first dip into the athletic pond. In 2021, Kardashian announced—via Twitter—that SKIMS had been named the official underwear brand of the United States Olympic teams.
- 2022: SKIMS Does Swim. In 2022, SKIMS debuted its take on swimwear with Kardashian modeling many of the brand's newest offerings. "Buying swimwear should be fun and easy, yet so many women feel daunted by it," Kardashian wrote in a press release at the time of the launch.
Nov 2, 2023 · Kim Kardashian’s Skims hooks up with Swarovski to bedazzle the body. ... W.N.B.A. and USA Basketball, Kim Kardashian was sitting in her office in Calabasas, Calif., framed by two picture windows ...
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Mar 11, 2024 · Skims made its small screen debut on Sunday, coinciding with the 2024 Oscars red carpet, featuring the brand’s founder Kim Kardashian in a minute-long commercial titled “ Skims Lab ...
Nov 6, 2023 · Kim Kardashian Talks Crystals, Body Jewelry, and Her Swarovski x Skims Collaboration Sparkles meet shapewear in a truly unprecedented linkup. By Kevin LeBlanc Published: Nov 06, 2023 3:56 PM EST