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  1. Neuman on Mad 30, published December 1956. Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad. The character's distinct smiling face, parted red hair, gap-toothed smile, freckles, protruding ears, and scrawny body dates back to late 19th-century advertisements for painless dentistry, also the origin of ...

  2. Apr 20, 2022 · Published Apr 20, 2022. Link copied to clipboard. Regardless of age or background, most people are well aware of Mad Magazine, when thinking of the magazine, its mascot Alfred E. Neuman is likely the first image to come to mind. At this point, the face is synonymous with the long-running humor magazine, but this wasn't always the case, and the ...

    • Jeffrey Robertson
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  3. Mads mascot Alfred E. Neuman (whose motto is “What—Me Worry?”) first appeared in 1954 on the cover of a Mad reprint anthology. He next showed up as a small piece of clip art in the mail-order catalogue parody on the cover of issue number 21 in March 1955, when Mad was still a comic book.

  4. Mar 15, 2020 · Alfred L. Neuman had been used elsewhere in the magazine, borrowed from film composer Alfred Newman – via Henry Morgan’s comedy radio show — to represent an ineffectual moniker: it was Production head John Putnam who switched the L to an E. MAD also picked up Neuman’s catch-phrase, ‘What, me worry?’ trying various punctuations.

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  5. Apr 30, 2015 · April 30, 2015. The famous publishing mascot Alfred E. Neuman—a big-eared, freckled boy with a wide grin missing a tooth—represents our country’s mid-century modern humor and the genius that...

  6. Aug 30, 2022 · Mad mascot Alfred E. Neuman grins down from behind him. Jacques M. Chenet/CORBIS/Corbis via Getty Images. In 1954, lawmakers convened the "Senate Subcommittee to Investigate Juvenile Delinquency," which accused comic books of poisoning the minds of America's youth. Gaines, the publisher of EC Comics, testified and defended his horror titles.

  7. Neuman's likeness has appeared on all but a handful of the magazine's covers, over 550 issues. He has almost always been portrayed in front view, silhouette, or directly from behind. Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad.

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