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History. In 1864, Burdette Jay Johnson [1826-1902] founded the B.J. Johnson Co. in Milwaukee, Wisconsin producing soap, candles and cheese.. Brand introduction Palmolive bar soap advertisement, The Oshkosh Northwestern, Oshkosh, Wisconsin, May 20, 1899 Palmolive_soap_logo_circa_1899 1922 advertisement for Palmolive soap
- Colgate-Palmolive
Jan 25, 2018 · It seems natural then, that the city would have a need for soap. photo by Tyler Yomantas. In 1864, Benedict Johnson arrived in the city from Buffalo, where he had been working for the Beard Soap Works. With an advance from his old boss, Johnson established B. J. Johnson & Company to manufacture soap and related products.
- Matthew Prigge
Milwaukee County Historical Society. 910 N. Dr. Martin Luther King Jr. Drive Milwaukee, WI 53203-1591 414.273.8288
Buffalo, N.Y., began his career with the B. J. Johnson Co. in 1879. He served as vice-president (1894-1902) and president (1902-1924) of the company. In 1917 the firm was changed to The Palmolive Co., and it was largely through the efforts of Caleb E. Johnson that Palmolive soap gained a nationwide market through large-scale magazine ...
On December 31, 1894, the company was renamed B. J. Johnson Soap Company, and Caleb Johnson was made vice president until 1902, when his father died and he succeeded the presidency. During these years - exactly in 1898, the company introduced the Palmolive Soap, so called after its formula that included palm and olive oils.
In Milwaukee, Wisconsin, the B. J. Johnson Company was making a soap from palm oil and olive oil, the formula of which was developed by Burdett J. Johnson in 1898. The soap was popular enough to rename their company after it in 1917—Palmolive.
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DESCRIPTION. Letterhead of the B.J. Johnson Soap Company, Inc., of Milwaukee, Wisconsin, with three Palmolive soap products, including bar soap, a bottle of shampoo, and a container of cream, printed in black, gold, and green ink. The name of the company is embellished with flowers and patterned fields.
