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  1. Elliot Grainge

    British music executive

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  1. Elliot Cecil Grainge (born 6 November 1993) is a British record executive. He is the CEO of 10K Projects, a record label he founded in 2016. The label has signed successful recording artists including Trippie Redd, 6ix9ine, Iann Dior, and Ice Spice.

    • He Has Music Business Roots
    • He Grew Up in The U.K.
    • He Has His Own Record Label
    • He Loves Eminem
    • He's A Private Person
    • He Was Friends with Richie Before They Started Dating
    • He and Richie Bought A House Together Just Months After They Began Dating
    • He Proposed to Richie in April 2022
    • He Says His "Happy Place" Is with Richie
    • He and Richie Got Married in April 2023

    From a young age, Grainge has always been surrounded by music thanks to his father, Universal Music Group chairman and CEO Lucian Grainge. Over his decades-long career, Grainge's father has worked with an impressive roster of artists, including Elton John, The Rolling Stones, Amy Winehouse, Rihanna and Katy Perry. Among his many accolades, Lucian w...

    Although he currently resides in Los Angeles, Grainge grew up across the pond, where he inherited his father's love for the music business. "I was a weird kid who used to read the music trades," he told Varietyin a 2019 profile. "What I noticed about my father's negotiating style was how transparent, honest and sensible he was. When you put your ca...

    After graduating from college, Grainge moved to Los Angeles and started the 10K Projects record label by signing rappers Trippie Redd and Tekashi 6ix9ine, according to Forbes. The label has amassed 18 gold and eight platinum/multi-platinum singles, with Grainge earning a spot on Forbes' 30 under 30 list in 2020.

    Although Grainge's musical taste is wide-ranging, Eminemholds a special place in his heart. "I was obsessed, thought he was the coolest thing in the world," he told Varietyin 2019. "If you look at the streaming data and analytics over the past six years, you'll see anyone under 28 around the world has been raised on hip-hop. It's a lifestyle, a cul...

    Unlike Richie, Grainge doesn't frequently post on social media. Though he has previously posted pictures of Richie on Instagram, it's currently blank. His Twitter account also doesn't have any tweets. Still, Richie posts plenty of photos of her fiancé, including a snap of a sweet smooch they shared while celebrating her 24th birthday. In the photo,...

    Before they started dating in early 2021, Grainge and Richie knew each other as kids. "They have been friends for years, and Elliot is also close with Sofia's brother, Miles," a source told Entertainment Tonightshortly after the couple began dating. "It's very nice for Sofia to date someone her family approves of and likes." During an interview wit...

    Shortly after they went public with their romance, Grainge and Richie bought a house togetherin Beverly Hills in April 2021 for $17 million. The house is in the same neighborhood as Rihanna and Paul McCartney's L.A. homes. The couple made a profit when they sold the housejust over a year later for $22 million.

    Surrounded by candles and flowers, Grainge got down on one knee and proposed to Richiein April 2022. "Forever isn't long enough," the model captioned images from their engagement on Instagram. In January 2023, Richie shared additional photos from the "most special moment" of her life, which included another close-up of her massive diamond ring. A m...

    In an interview with the Los Angeles Times, which was published just days before he wed Richie, the music exec discussed what makes him happiest. "My happy place is with my girlon the couch binging a TV series where we argue about which episode we're on," Grainge told the outlet.

    On April 22, 2023, Grainge and Richie exchanged vows during an ultra-glamorous ceremony at Hotel du Cap-Eden-Roc in Antibes, France. Richie, who walked down the aisle with her dad, Lionel Richie, wore a custom halter-style wedding gown by Chanel. "I am so excited. [It's] because I'm marrying Elliot, I know that sounds cheesy — but he is the man of ...

  2. Feb 29, 2024 · He was born Nov. 6, 1993, making him five years older than his bride. What’s Elliot Grainge's faith? Grainge is Jewish, once boasting that the popular British pop group Take That...

  3. Apr 22, 2023 · Sofia Richie tied the knot with Elliot Grainge in a star-studded ceremony in France on April 22. The youngest daughter of Lionel Richie and the British music executive said “I do” at the Hotel ...

  4. Jan 25, 2024 · Timothy Norris // Getty Images. Elliot Grainge and his dad, Lucian, in 2020. He was born on November 6, 1993, and his early years were shadowed by tragedy. As his mom, Samantha Berg, was giving...

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  6. May 24, 2024 · Sofia Richie and Elliot Grainge are officially a family of three!. The model and youngest daughter of music icon Lionel Richie welcomed her first baby, a girl, on Monday. She announced the news on ...

  7. Apr 20, 2023 · Grainge, a 29-year-old Brit whose plummy accent belies the half of his life he’s spent in the U.S., runs 10K Projects, an independent record label he founded fresh out of Northeastern...

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