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Aug 8, 2016 · Former Fox Entertainment president Gail Berman told the Pittsburgh Post-Gazette, "having to cancel it was very difficult." Of course it was, considering she was part of the decision-making...
- Looper Staff
I think just about anyone who's seen Firefly would call Gail Berman a moron. It was brilliantly done but horribly managed which, seeing as she was president of Fox Entertainment, would fall on her. She's just the kinda halfwit that goes far in the entertainment industry.
Sep 20, 2017 · Meanwhile, a former executive producer on Angel as well as Buffy — Gail Berman — was the head of entertainment at the Fox Broadcasting Co. And she was very eager to get whatever he wanted to do...
- Creative Differences
- The Marketing
- Release Strategy
- High Budget, Low Viewership
Right from the get-go, Whedon and FOX clashed on the direction the show was to go. The studio wanted, "more guns and less sex," and it forced a number of rewrites for episodes. Iteven objected to the marriage between ship's pilot Wash and First Mate Zoe in favor of a romance between Zoe and Mal; although, Whedon later won that particular creative b...
This disparity in agreement over what the show was supposed to be later reared its ugly head once again when the show started to be marketed. The marketing did not present Fireflyas the gritty and witty show it was. Instead, it decided to lay into Whedon's comedic tendencies by presenting the show as a straight-up space comedy. It gave the characte...
FOX's strategy on when and how the show was to be released also affected Firefly. After the decision was nixed to have Firefly be a midseason replacement, the studio decided to air the show during the dreaded "Friday night death slot." Programming released during Friday's primetime hours have notoriously had lower ratings than other weeknight slots...
With its behind-the-scenes drama, terrible marketing and strange release strategy, the high-budget Firefly was eventually canceled for low ratings, with the last three episodes never airing. However, this was not an easy decision. In fact, former Fox Entertainment president Gail Berman said thatcanceling Firefly was "difficult" due to her faith in ...
During this time, Berman infamously canceled the cult classic TV series Firefly following decisions to place it in the “Friday night death slot” and air the episodes out of order.
Gail Berman, who served as the Fox Entertainment president at the time, was the one who pulled the plug. She served as executive producer on "Buffy" and "Angel". In her own words: " Canceling Firefly was as difficult as anything I'd ever been involved in because Joss and I had been creative partners at one time.
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Former Fox Entertainment president Gail Berman gives a little insight into the decision in this interview she gave to the Pittsburgh Post-Gazette. At the end of the day though, it was a short-sighted decision that should haunt the Fox executives to this day.
