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  1. Jul 1, 2023 · Option 1: Set up Analytics data collection for the first time. Do this if you’re new to Analytics and ready to collect data for your website and/or app. Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal ...

  2. Mar 16, 2022 · Starting your measurement with Google Analytics 4. Google Analytics 4 is designed with your key objectives in mind — like driving sales or app installs, generating leads or connecting online and offline customer engagement. Here are just a few ways Google Analytics 4 can support your business. Understand your customers across touchpoints.

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  3. Oct 14, 2020 · The new Analytics gives you customer-centric measurement, instead of measurement fragmented by device or by platform. It uses multiple identity spaces, including marketer-provided User IDs and unique Google signals from users opted into ads personalization, to give you a more complete view of how your customers interact with your business.

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