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  1. There are two ways to access Analytics: through a standalone account at http://www.google.com/analytics, or through your linked Google Ads account. You can sign in to your Analytics...

    • Google Analytics

      Not your computer? Use a private browsing window to sign in....

    • Features

      Discover what Google Analytics can do by checking out the...

    • Analytics Help

      How can we help you? Browse help topics. Get started with...

    • Create A New Google Analytics 4 Property
    • Add A Data Stream
    • Set Up Data Collection For Websites
    • Next Steps

    You need the Editor roleto add properties to a Google Analytics account. If you created this account, you automatically have the Editor role. To create a property: 1. Are you continuing from "Create an Analytics account", above? If so, skip to step 2. Otherwise, in Admin, click Create, then select Property. 2. Enter a name for the property (e.g. "M...

    Are you continuing from "Create a property", above? If so, skip to step 2. Otherwise,
    Click iOS app, Android app, or Web.

    To begin seeing data in your new Google Analytics 4 property, you'll need to do one of the following:

    After you have set up data collection, complete additional configurations to get more useful data out of Analytics. Review the checklist to learn which configurations are right for you to collect more data, filter unwanted data, and power advertising.

  2. Create an account free of charge. Built with Google's AI. Have AI predict user behavior and deliver actionable insights. See customer journeys across sites and apps. Gather key data, or easily import your own, for business analytics. Valuable campaign insights.

  3. Analytics for beginners and small businesses. This guide is for those who are new to Google Analytics or need to understand its fundamentals. From setting up an account to interpreting...

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