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1. www.kellogg.northwestern.edu › executive-educationProduct Strategy: Develop and Manage Successful Products

   www.kellogg.northwestern.edu › executive-education

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   In this program, you learn a cradle-to-grave approach for managing and optimizing the life of a product or service. You will be equipped to think like the CEO of your product or service, all in a flexible, online format.

   • Professional Certificate in Product Management

     The Professional Certificate in Product Management provides...

   • Product Management Program by Kellogg

     Key Takeaways. Master the end-to-end process of discovering,...

   • Online Programs

     Product Strategy: Develop and Manage Successful Products In...

2. Videos

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     Kellogg School of Management | Product Strategy Program

     May 17, 2022

     1.1K Views

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     Information session on Kellogg Executive Education’s Product Strategy program

     Nov 30, 2023

     207 Views

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     2:34

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     The Kellogg experience

     Jul 31, 2015

     43.2K Views

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3. online.em.kellogg.northwestern.edu › product-strategyProduct Strategy Online Course at Kellogg | Online ...

   online.em.kellogg.northwestern.edu › product-strategy

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   Module 1: Understanding Product Strategy. Discover why it is critical to have an effective product strategy, its benefits and how strategy may vary across different types of organizations. Then, identify the building blocks of product strategy and learn to develop one using the V2MOM framework.

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4. online.em.kellogg.northwestern.edu › productProduct Strategy: Discovering, Developing, Managing and ...

   online.em.kellogg.northwestern.edu › product

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   During this week you will learn what product strategy is, how to define it across various contexts, why product strategy really matters, and how to put it into action.

5. www.youtube.com › watchKellogg School of Management | Product Strategy Program

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   May 17, 2022 · 6. 1K views 1 year ago. Great products drive successful enterprises. From small businesses to large enterprises, everyone needs a product strategy. Develop a 360-degree product strategy...

   • Video Duration: 4 min
   • Views: 1094

   • Author: Emeritus

6. People also ask

   What is a Kellogg product management program?

   • In this 8-week online program, Kellogg professor Mohan Sawhney will guide you through a deep dive into optimizing value for the customer and for the firm through strategic product management techniques.

   Product Strategy: Develop and Manage Successful Products | Kellogg

   www.kellogg.northwestern.edu/executive-education/individual-programs/online-programs/prodstrat.aspx

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   Is Kellogg a good business school?

   • Kellogg is ranked No. 1 among business schools for marketing education, according to the U.S. News & World Report, 2022. Who Is This Program For? The Professional Certificate in Product Management from Kellogg Executive Education is for those who want to build on or formalize their training for product management roles.

   Professional Certificate in Product Management - Northwestern Univ…

   online.em.kellogg.northwestern.edu/professional-certificate-product-management

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   What is Kellogg's online business program?

   • This 6-week program features engaging activities that allow you to put the concepts you learn into practice right away. Kellogg's online business programs feature its top-tier faculty delivered in an accessible, flexible format.

   Online Programs | Kellogg Executive Education

   www.kellogg.northwestern.edu/executive-education/individual-programs/online-programs.aspx

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   How do product management professionals develop effective product strategies?

   • However, developing effective product strategies requires a broad knowledge of relevant principles and frameworks — and the experience to put them into practice. Product management professionals must be able to identify and assess new opportunities, choose the right business models, manage partnerships, and change course at a moment’s notice.

   Product Strategy Online Course at Kellogg | Online Certificate Program

   online.em.kellogg.northwestern.edu/product-strategy

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