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In 1988, Porizkova won what was then the highest-paying modeling contract: a $6,000,000 contract with Estée Lauder, replacing Willow Bay. [23] [24] [25] The black-and-white television and print advertising campaign won praise from critics.
Enter sexy Czech model Paulina Porizkova. The decision to bring her on board signaled a deliberate departure from the pure and innocent bride, motivated by the desire to revamp the brand.
Feb 29, 2024 · As a model, Porizkova has been on the cover of every major magazine and fronted campaigns for Estée Lauder, Chanel, Hermes and more.
Paulina Porizkova may have started her career with a Sports Illustrated Swimsuit Issue cover, followed closely after by a global ambassadorship for Estée Lauder that made her one of the world’s most recognisable faces, but there are aspects of public attention she’s still not used to.
- Jonah Waterhouse
Dec 3, 2022 · Supermodel Paulina Porizkova questions the value of youth in beauty. The model opens up about her new book, being Instagram's "crying woman," Ric Okasek and the fashion industry. By Alli...
- Alli Joseph
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May 3, 1988 · The first step was hiring the supermodel Paulina Porizkova, a sensuous, woman-of-the-world beauty, to replace the virginal-looking Willow Bay in all Lauder advertising.
Mar 10, 2022 · Four years earlier, at age 19, she was the first Central European model on the cover of the Sports Illustrated Swimsuit edition. With her six million-dollar contract for Estée Lauder, Paulina...