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  2. Mar 7, 2024 · Nearly 70% of roofing companies say they struggle with lead generation, which demonstrates a disconnect between strategy and execution. There’s a saying that success is the intersection of effort and opportunity, perfectly summarizing the generation of roofing leads in 2024.

    • What Is A Roofing Lead?
    • Kinds of Roofing Leads
    • Google Map Pack
    • Facebook Advertising
    • Search Engine Optimization
    • Direct Mail
    • Hail Chasing
    • PPC Advertising
    • Door Knocking
    • Trade Associations

    A roofing lead is a prospect showing interest in your services by submitting their contact information through an online form, phone call, or other submission. Leads are sometimes referred to as prospects.

    Generally speaking, the two types of roofing leads are exclusive and shared. Exclusive leads refer to prospects who contact only your roofing company, while shared leads become available to multiple contractors simultaneously. Exclusive Leads:Apply only to your company (typically come through marketing) Shared Leads:Apply to several competing compa...

    Getting leads from Google’s local map pack is a significant ROI. Since businesses can create free listings, the return is a bonus. Of course, you may hire a local SEO expert to optimize your listing, in which case the monthly retainer changes the ROI. However, compared to other methods, Google Maps rankings still produce a far greater return. Accor...

    In 2023, many roofers ask how to get roofing leads on Facebook. The answer is through paid advertising. Posting promotions on your main page doesn’t work well since Facebook hides most of these posts from your followers. Instead, running paid ad campaigns reaches the most users. You can use Facebook Lead Ads to grab contact information on the spot....

    SEO for roofers is the best way to generate leads online. It costs nothing to earn an organic position on Google’s first page unless you hire a 3rd party marketing company to optimize your roofing website. Of course, most roofers don’t have time to do the work themselves, which involves writing new service pages and blog posts and then inserting ti...

    Snail mail seems obsolete, but numbers show its effectiveness remains potentfor roofers. Think about it, is a homeowner more likely to check their mailbox or email inbox? The former is the correct answer because of spam. Email inboxes possess almost 1200% more spam than direct mail. Direct mail costs about $55 per lead and lowers to $50 per lead wh...

    Hailstorm chasing is not the best idea, but suggesting it doesn’t work would be misleading. Roofers can monitor storms using tracker apps like Hail Trace and prepare their team to hit up impacted towns. There’s no dignity in chasing chaos, but there is money involved. Ultimately, hail storm leadsare precious and often create a window of growth oppo...

    Google Ads helps new roofers get on top of Google rankings fast. Even at about a 38% click-through rate, Google Adsstill garner engagement from a significant part of the user base. Costs per click are rising because of high competition, but PPC ads remain a legitimate lead generation method for roofers, depending on your local area. Aside from Goog...

    The best time to door-knock is after hail storms since most homeowners seek roofing services directly after the damage. Contractors can use storm tracking apps to track recent storms in their service areas. Most residential roof services happen after the damage is present, which makes your introduction after storms the most important sales point. D...

    The main benefit of trade shows is networking. You can partner with suppliers and other industry giants for future lead generation avenues. Your representative should present value when attending association showsso that potential partners have an incentive to work with your company. Keep track of how much you pay for trade show tickets because you...

  3. Just like not all roofers are the same, not all roofing lead generation services are the same. For over 15 years, Service Direct has generated quality, exclusive roofing leads to clients throughout the United States. Join our Marketplace today for free and start growing your business!

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  4. Dec 13, 2022 · 1. Launch New Partnerships. Partnering with other businesses in complementary industries is a great way to generate new roofing leads. Keep an eye out for opportunities to cross-promote with businesses that serve similar customer bases but don’t compete with you directly.

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  5. Table of Contents. What Is a Roofing Lead? What Are the Types of Roofing Leads? 9 Ways To Get Exclusive and Quality Roofing Leads. Implement a Roofing Lead Management Tool like DemandHub. Frequently Asked Questions About Roofing Leads. What Is a Roofing Lead? A roofing lead is a potential customer interested in roofing services.

  6. It's amazing how many roofing businesses don’t have an email marketing campaign set up. You should follow-up with every single lead. Companies that use email to nurture leads generate 50% more sales-ready leads and at a 33% lower cost. #10 Trade Shows. As a roofing company, there are a ton of benefits to attending trade shows.

  7. Jul 19, 2022 · 7 Most Effective Ways to Generate Quality Roofing Leads in 2022 Including How to Get Roofing Leads from Insurance Companies! Competition among roofing contractors is higher than ever. In such a competitive marketplace, it can seem like every roofing business is competing for the same leads.

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