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Oct 8, 2017 · Saturn Corporation. On July 31, 1985, Governor Lamar Alexander announced that a new General Motors company–Saturn–would build a giant industrial complex in Spring Hill, a small town located thirty miles south of Nashville on U.S. Highway 31 in northern Maury County.
- Maury County
Rippa Villa is operated as a historic site in Spring Hill....
- Industry
Constantine G. Belissary, “Industry and Industrial...
- Maury County
Aug 9, 2021 · GM actually picked the site three months ago and hired Nashville lawyer Maclin Davis to begin purchasing land options in Spring Hill, a tiny town of 1,000 people.
Oct 20, 2020 · The 7.9-million-square-foot Spring Hill facility, which currently makes the Cadillac XT5 and XT6 gas-powered SUVs as well as a GMC SUV, will receive upgrades to assemble electric vehicles.
May 23, 2020 · This is a recruitment video for the Spring Hill, TN Saturn Corporation automotive plant. It was produced in 1988. It featured information about the area and ...
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- Overview
- Company Finances
- Analysts' Opinions
- History
- Fast Facts: About Saturn Corp.
- Strategy
- Influences
- Current Trends
- Chronology: Key Dates For Saturn Corp.
- Spring Hill's Corporate Giant
Saturn is an American car manufacturer that takes great pride in being an American company for American consumers. It was created in 1985 to show that American small cars could equal or better the quality of foreign-made small cars. It also served as an experiment in company structure, borrowing heavily from Japanese and European management styles....
Saturn sales increased over the years, reaching a peak in 1994 with 286,003 cars sold. In 1997, however, sales dropped 10 percent from the previous year. In January 1998 sales were down 20 percent over the previous January. For 1998, manufacturer's suggested retail prices increased an average of only 0.9 percent over 1997 prices, keeping Saturn ahe...
Unlike many car manufacturers, Saturn has stayed away from buying incentives such as rebates, believing that quality, along with a no-haggle sales policy, is incentive enough. Analysts in Ward's Auto Worldblame this policy for Saturn's sales slump, but even comparable Dodge and Plymouth cars that offer discounts have seen slow sales. The initiative...
Saturn was formed in January 1985 as an experimental independent subsidiary of General Motors Corp. According to Ward's Auto World, the company was the "grand vision of former Chairman Roger B. Smith, who was under heavy fire at the time for making deals to sell GM-badged Japanese-made small cars in the United States, and by inference 'giving up' o...
Ownership:Saturn is a wholly owned subsidiary of General Motors. Officers:Donald W. Hudler, Chmn. & Pres. Employees:9,667 Chief Competitors:General Motors created Saturn to challenge the foreign small-car market. Some primary competitors include: Honda; Toyota; Ford; Chrysler; Subaru; and Nissan. Taking its commitment to the environment seriously, ...
According to a company news release dated August 1, 1997, the average Saturn buyer was a woman in her early forties with a college degree. To increase awareness among younger buyers and men, Hal Riney and Partners created a new advertising campaign for late 1997 that focused on Saturn's employees and philosophy rather than owners. Emphasis was on t...
Saturn's individuality is coming under fire from parent GM, which wants to use a common global architecture for its small-car platforms. This is causing conflicts between Saturn people and those from other subsidiaries, such as Adam Opel AG, over engineering and assembly processes—conflicts not necessarily resolved in Saturn's favor. The UAW's Mike...
The mid-1990s saw car owners wanting larger, roomier cars to match their families and their busy, active lifestyles. Station wagons, sport utility vehicles, and minivans filled consumer need, but Saturn had no offering in this category.
1982:
1. A General Motors (GM) plan to produce high-quality, affordable small cars to compete with imports is approved
1985:
1. Saturn is formed as an experimental independent subsidiary of GM
1987:
1. GM constructs the new Saturn plant for $1.9 billion
In 1985 General Motors announced the formation of Saturn Corporation, a small-car company that took its name from the Saturn rocket that carried Americans to the moon during the space race with the USSR. This Saturn was designed with the goal of defeating another kind of enemy: the Japanese and their success in the small-car market. The first Satur...
Spring Hill, TN. Reviews from Saturn Corporation employees about Saturn Corporation culture, salaries, benefits, work-life balance, management, job security, and more.
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Board Chairman Roger Smith touts Saturn as the key to the giant corporation’s survival and competitiveness as a domestic producer. Construction of the Spring Hill plant will require four thousand construction workers for two-and-a-half years. Limited production is expected to begin in late 1989.
