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Texaco logo history: What is the Texaco symbol? Since launching in 1902, Texaco has produced a number of famous symbols for its visual identity . However, while various aspects of the designs have changed over the years, there’s a lot of consistency throughout Texaco logo history.
- 1902–1966
- 1965–1982
- 1982–present
1902–19071907–19091909–1913In 1909, a green "T" was added onto the logo.1913–19361936–1967This logo was trademarked in 1963 but did not see use until two years later.
In 1982, the Texaco trademark changed to a white star with a red capital "T" inside a red circle. It was first phased in on Texaco credit cards in July 1982 and began appearing on newly-built Texaco stations by September. On February 8, 2002, Texaco merged with Chevron.
An early logo that was only used for two years appeared in 1907 on tank delivery wagons. It contained a red star with the words Made in Texas overprinted in a white background encircled in blue and The Texas Company at the base of the circle.
Texaco was one of the Seven Sisters which dominated the global petroleum industry from the mid-1940s to the 1970s. Its current logo features a white star in a red circle (a reference to the lone star of Texas), leading to the long-running advertising jingles "You can trust your car to the man who wears the star" and "Star of the American Road."
Oct 24, 2023 · This logo was introduced in 1962 but only came into use four years later. It was designed by Peter Muller-Munk Associates, Inc. They made the letter “T” white to blend in with the circular base, reduced the star in the ring, and placed it down inside a red-and-white polygon.
The first Texaco star arrived in 1903, when a 19-year-old Italian refinery worker suggested we embrace the five-pointed symbol of Texas. He later added a green "T" - a color scheme he probably picked up from the Italian flag. Over time, the logo changed subtly.
The well-known logo first appeared in 1909 as a red star with a green "T" in the center. The company formally changed its name to Texaco Inc. in 1959. At the time of Texaco's founding, oil was used primarily for lighting and as fuel for factories and locomotives.
