Bath & Body Works, Inc.
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Jan 12, 2017 · By the mid-1990s, L Brands operated more than 700 Limited stores nationwide as well as a host of complementary apparel chains including Abercrombie & Fitch, Lerner New York, Lane Bryant and two...
- Daphne Howland
Sep 2, 2023 · Brands like Limited Express (later known simply as Express) honed right in on the teen and party-girl market, and Limited Too skewed even younger, offering fashionable pieces to elementary and tween girls.
- Alia Hoyt
In 1980, Limited founded Limited Express, later known simply as Express. The 1990s included the initial development of the Limited Too (which was renamed Justice in 2008), Bath & Body Works, Structure, and Victoria's Secret Beauty. Galyan's, a sporting goods store, was also purchased.
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Mar 18, 2021 · 2001: The Limited integrates Structure into Express as a brand for both men and women, under the leadership of Express President and CEO Michael Weiss. Express launches its first national...
- Jim Weiker
- Senior Business Reporter
The Limited, Inc. is one of the largest corporate collections of specialty apparel retailers in the United States. The company owns and operates more than 5,300 stores throughout the United States and the United Kingdom, including big guns such as the Limited, Express, Structure, and Victoria's Secret.
Limited Express was the first brand extension of Limited Brands. It started in 1980 as an eight-store experimental division of women's speciality apparel and accessories, targeting the 20 to 30 year-old customer, a younger market than The Limited's.
The company consists of the brands Express, Bonobos, and UpWest, and is traded on the OTC Pink under the symbol EXPR. The company is headquartered in Columbus, Ohio. Express, INC operates 500+ stores in the United States, Puerto Rico, Mexico, Costa Rica, Panama, El Salvador and Guatemala.
