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Jan 1, 2002 · 818,070 ratings16,225 reviews. From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
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In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease.
Mar 7, 2006 · The Tipping Point is a phrase used to describe that “magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire.”. While this book studies particular trends and fads, it is primarily a study of human behavior and what it is in people that makes them accept and champion particular causes or products.
The Tippping Point is divided into eight chapters, followed by a 2013 addendum. Gladwell suggests that there are three “rules” of the tipping point: The law of the few; The stickiness factor; The power of context
alcolm Gladwell proposes a fascinating and possibly useful theory in "The Tipping Point: How Little Things Can Make a Big Difference": namely that ideas, attitudes and behaviors tend to...
Aug 23, 2022 · In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and...
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Feb 29, 2000 · The Tipping Point: How Little Things Can Make a Big Difference. Hardcover – Kindle eBook, February 29, 2000. From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
