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Jul 8, 2023 · File. : Amazon Studios logo.svg. Size of this PNG preview of this SVG file: 300 × 56 pixels. Other resolutions: 320 × 60 pixels | 640 × 119 pixels | 1,024 × 191 pixels | 1,280 × 239 pixels | 2,560 × 478 pixels. Original file (SVG file, nominally 300 × 56 pixels, file size: 12 KB)
- Amazon’s Early Beginnings
- The Evolution of The Amazon Logo
- Amazon’s Original Logo
- Zebra Print Logo
- Amazon’s 1998 Logos
- The Smile Logo
- Amazon Logo’S Symbolism and Meaning
- The Impact of The Amazon Logo
- Frequently Asked Questions
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Long before Jeff Bezos shot himselfinto space wearing a cowboy hatand proclaimed it the ‘Best Day Ever,’ he was just a guy with a dream in a garage in Seattle (you can find the actual house Amazon was started inhere). In 1994, sensing the disruptive opportunities the internet would bring to retail, Bezos quit his New York hedge fund job and moved t...
Amazon’s logo has undergone several redesigns throughout its history. These logo redesigns reflect the company’s evolution. Here’s a quick overview of the major logo redesigns in Amazon’s history. We’ll also review how other branding elements evolved as the company has changed.
The original Amazon logo was designed by the agency Turner Duckworth, in 1995. (The same agency would go on to design today’s logo, too.) Looking back at the original logo, it’s a deceptively simple design. Sure, it’s a little dated in terms of its execution. But Amazon’s original logo does adhere to some important concepts of effective logo design...
It’s no coincidence that the first Amazon logo redesign came out roughly the same time asA Night at the Roxbury(1998). The first logo redesign features the same garish late 90s stylings and ridiculousness. Out of nowhere, we get a zebra print effect that seems so unnecessary, it’s almost brilliant. Ultimately, the zebra print distracts the eye, doe...
Three more logos were created in 1998, a time in which the company evolved significantly and it was challenged with developing its corebrand identity. Although each of the ‘98 logos was, in isolation, a failure, each one contained elements that informed the logo’s later development as a whole. 1. The first of the ‘98 logos eliminated the monolithic...
Amazon’s breakthrough logo was developed in 2000 by the design agency Turner Duckworth (check out the famouscase study for Amazon’s logo). In it, we see all the elements of the previous logos coming together. The curvy orange line remains a core part of the Amazon emblem, now stylized to resemble the famous smile. The typography remains consistent ...
As far as logo designers are concerned, the current Amazon logo is one of the best logo designs ever. It’s simple, clever, widely recognizable, and conceptually brilliant. Under the hood of the 2023 logo, all the elements brewing in Amazon logos past came to fruition: the play with shape, conceptual themes, color, and font. The arrow shape in the l...
Ultimately, the Amazon logo has profoundly impacted the company’s brand identity and recognition. The logo’s iconically simple design has become synonymous with the company’s core values. At each stage, the Amazon icon has been a working attempt to capture the company’s commitment to exceptional shopping experiences, customer satisfaction, and its ...
What was the first Amazon logo?
The first Amazon logo, designed in 1995 by the Turner Duckworth agency, featured the company name with a stylized ‘A’ resembling the Amazon River.
What does the A to Z logo on Amazon mean?
Amazon’s A to Z logo signifies the company’s goal of offering a wide range of products and a seamless, door-to-door delivery experience. It’s encapsulated by the brand’s tagline ‘Everything from A to Z.’
When did Amazon start using the smile?
Amazon’s smile emerged in the year 2000 with a more refined version of previous Amazon logos. The primary design element kept from the old logo was the refreshing orange curve (AKA the Amazon smile), a bold, black font, and the word Amazon as the main icon.
Learn how the Amazon logo evolved from a simple river image to a smile symbolizing customer satisfaction and endless products. See the logo redesigns, symbolism, and tips for your own iconic logo design.
Download the Amazon Studios logo in SVG and PNG formats with a transparent background. Learn about the brand's color scheme, history, values, and how to use the logo legally.
Watch how Amazon Studios logo was created and used for their original series and movies. Learn about the branding strategy, audio branding, online marketing and promotional videos by Limore Shur Work.
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