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    • It began on a TV show. Burt Reynolds was standing in for Johnny Carson as presenter of the Tonight show on NBC, and Helen Gurley Brown was his guest.
    • It could have been Paul Newman. Gurley Brown had approached him, before putting the question to Burt Reynolds, but he had refused.
    • It made Burt Reynolds into a celeb. The day after the magazine hit news-stands, he was mobbed by women asking him to sign their copy. Reynolds also noticed a change in the behaviour of theatre audiences from "polite to boisterous".
    • It made Cosmopolitan notorious. "At the time, you know, men liked to look at women naked. Well, nobody talked about it, but women liked to look at men naked.
  1. May 11, 2016 · Once upon a time, Burt Reynolds posed nude for Cosmopolitan magazine. In fact, it was in the April 1972 issue, during Helen Gurley Brown’s era at the magazine.

  2. Sep 7, 2018 · Photos by United Artists/Getty Images, Thinkstock. I can’t recall when I first saw the famous Burt Reynolds centerfold in Cosmopolitan, but I was probably about 18. The photo, taken in 1972...

    • Rebecca Onion
  3. Sep 6, 2018 · Fashion photographer Francesco Scavullo — who became famous for celebrity portraits that graced Cosmopolitans pages over 30 years — took hundreds of photos, creatively obscuring Reynolds ...

  4. Sep 7, 2018 · The April 1972 issue of Cosmopolitan, its cover bearing a bright orange banner announcing the presence of the centerfold inside, hit newsstands in March, its regular price of 75 cents temporarily jacked up to one dollar. It was an immediate sensation.

    • BUST Magazine
  5. Feb 7, 2018 · Helen Gurley Brown remembered Burt Reynolds from that night: "He was handsome, humorous, wonderful body, frisky." Female nude centerfolds had been around since the early 1950's, when Hugh Hefner's first issue of Playboy featured the immortal Marilyn Monroe in her legendary nude calendar photo.

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  7. Sep 6, 2018 · Helen Gurley Brown said Burt Reynolds became a modern woman's sex symbol when he agreed to be America's first nude centerfold in Cosmopolitan in 1972.

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