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besser. The English translation is: Less but better. A more fitting definition of Essentialism would be hard to come by. The way of the Essentialist is the relentless pursuit of less but better. It doesn’t mean occasionally giving a nod to the principle. It means pursuing it in a disciplined way.
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Jun 14, 2022 · If you answered yes to any of these, the way out is to become an Essentialist. In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less. Being an Essentialist is about a disciplined way of ...
- The Way of the Essentialist
- Thinks
- Does
- Gets
- Why Nonessentialism Is Everywhere
- THE UNDISCIPLINED PURSUIT OF MORE
- TOO MUCH SOCIAL PRESSURE
- 1. EXPLORE AND EVALUATE
- 2. ELIMINATE
- Road Map
- ESSENCE: WHAT IS THE CORE MIND- SET OF AN ESSENTIALIST?
- STEP 1. EXPLORE: DISCERNING THE TRIVIAL MANY FROM THE VITAL FEW
- STEP 2. ELIMINATE: CUTTING OUT THE TRIVIAL MANY
- STEP 3. EXECUTE: REMOVING OBSTACLES AND MAKING EXECUTION EFFORTLESS
- An Idea Whose Time Has Come
- What Is the Core Logic of an Essentialist?
Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential. His job is to filter through that noise until he gets to the essence. For example, as a young twenty- four- year- old at the company he was asked to collaborate on a record player. The norm ...
ALL THINGS TO ALL PEOPLE “I have to.” “It’s all important.” “How can I fit it all in?” LESS BUT BETTER “I choose to.” “Only a few things really matter.” “What are the trade- offs?”
THE UNDISCIPLINED PURSUIT OF MORE Reacts to what’s most pressing Says “yes” to people without really thinking Tries to force execution at the last moment THE DISCIPLINED PURSUIT OF LESS Pauses to discern what really matters Says “no” to everything except the essential Removes obstacles to make execution easy
LIVES A LIFE THAT DOES NOT SATISFY Takes on too much, and work suffers Feels out of control Is unsure of whether the right things got done Feels overwhelmed and exhausted LIVES A LIFE THAT REALLY MATTERS Chooses carefully in order to do great work Feels in control Gets the right things done Experiences joy in the journey The way of the Essenti...
Several trends have combined to create a perfect Nonessentialist storm. Consider the following.
We are unprepared in part because, for the first time, the pre-ponderance of choice has overwhelmed our ability to manage it. We have lost our ability to filter what is important and what isn’t. Psy-chologists call this “decision fatigue”: the more choices we are forced to make, the more the quality of our decisions deteriorates.5
It is not just the number of choices that has increased exponentially, it is also the strength and number of outside influences on our de-cisions that has increased. While much has been said and written about how hyperconnected we now are and how distracting this in-formation overload can be, the larger issue is how our connectedness has increased ...
Instead of asking, “Is there a chance I will wear this someday in the future?” you ask more disciplined, tough questions: “Do I love this?” and “Do I look great in it?” and “Do I wear this often?” If the answer is no, then you know it is a candidate for elimination. In your personal or professional life, the equivalent of asking yourself which clot...
Let’s say you have your clothes divided into piles of “must keep” and “probably should get rid of.” But are you really ready to stuf the “probably should get rid of” pile in a bag and send it of? After all, there is still a feeling of sunk- cost bias: studies have found that we tend to value things we already own more highly than they are worth and...
There are four parts to the book. The first outlines the core mind- set of an Essentialist. The next three turn the mind- set into a system-atic process for the disciplined pursuit of less, one you can use in any situation or endeavor you encounter. A description of each part of the book is below.
This part of the book outlines the three realities without which Es-sentialist thinking would be neither relevant nor possible. One chap-ter is devoted to each of these in turn. Individual choice: We can choose how to spend our energy and Without choice, there is no point in talking about trade- ofs. The prevalence of noise: Almost everything is no...
One paradox of Essentialism is that Essentialists actually explore more options than their Nonessentialist counterparts. Whereas Non-essentialists commit to everything or virtually everything without actually exploring, Essentialists systematically explore and evaluate a broad set of options before committing to any. Because they will commit and “g...
Many of us say yes to things because we are eager to please and make a diference. Yet the key to making our highest contribution may well be saying no. As Peter Drucker said, “People are efective because they say ‘no,’ because they say, ‘this isn’t for me.’ ”9 To eliminate nonessentials means saying no to someone. Often. It means pushing against s...
Whether our goal is to complete a project at work, reach the next step in our career, or plan a birthday party for our spouse, we tend to think of the process of execution as something hard and full of friction, something we need to force to “make happen.” But the Es-sentialist approach is diferent. Instead of forcing execution, Essen-tialists inve...
As a quote attributed to Victor Hugo, the French dramatist and nov-elist, puts it, “Nothing is more powerful than an idea whose time has come.” “Less but better” is a principle whose time has come. Everything changes when we give ourselves permission to be more selective in what we choose to do. At once, we hold the key to unlock the next level of ...
Essentialism is not a way to do one more thing; it is a different way of doing everything. It is a way of thinking. But internalizing this way of thinking is not a neutral challenge. This is because certain ideas— and people peddling those ideas— constantly pull us toward the logic of Nonessentialism. There are three chapters in this part of the bo...
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The way of the Essentialist involves learning to tell the difference—learning to filter through all those options and selecting only those that are truly essential. Essentialism is not about how to get more things done; it’s about how to get the right things done. The way of the Essentialist means living by design, not by default.
In Essentialism, Greg McKeown makes a compelling case for achieving more by doing less. He reminds us that clarity of focus and the ability to say ‘no’ are both critical and undervalued in business today. Jeff Weiner CEO, LinkedIn. Greg McKeown’s excellent new book is a much-needed antidote to the stress, burn-out and compulsion to “do ...
Apr 15, 2014 · Books. Essentialism: The Disciplined Pursuit of Less. Greg McKeown. Crown, Apr 15, 2014 - Business & Economics - 288 pages. NEW YORK TIMES BESTSELLER • More than one million copies sold! Essentialism isn’t about getting more done in less time. It’s about getting only the right things done.“A timely, essential read for anyone who feels ...
