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27-year-old Sarah Staudinger and partner George Augusto are the co-founders behind Staud, a vintage-inspired women’s clothing brand. Staudinger is the former Fashion Director of Reformation,...
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- Origins
- Why Is Everyone Talking About It?
- Who Has Worn It?
- What Has Been Key to Their Success?
- What’s Next?
- Key Pieces
Founded in California in 2015 by Sarah Staudinger and her partner George Augusto, Staud began as an attempt to fill a gap in the market for “a high-end aesthetic at an accessible price point”. The label strives to create vintage-inspired pieces that you will actually be able to wear season after season, rather than purchasing something to tick off ...
Although Staud has a strong presence in the ready-to-wear market, the brand’s accessories are where it has really made a mark, with a number of its bags becoming ‘It’ pieces of the season, particularly the Moreau bucket bag, which was carried by every influencer worth her salt during the shows in February. “We think our bags are unique and fun but ...
Alexa Chung and Dakota Fanning are just two of the A-list faces to have shown support by wearing Staud – and plenty of influencers across the globe have been spotted in it. “We try not to overthink who we would want wearing Staud, we like to see who gravitates naturally to the brand so nothing feels forced,” Staudinger tells us, but is quick to adm...
A lot of what appeals about Staud’s designs is that LA aesthetic so many of us want to incorporate into our wardrobes. Staudinger says that this is all about attitude. “I think we represent California not so much through aesthetic but through our attitude towards fashion. We don’t take it too seriously and we definitely try to instil as much playfu...
Being such a new company, Staud is concentrating on the success of the moment, rather than plotting for the future. “We’re so new that we’re not looking too far ahead," Staudinger says. "Right now it’s about perfecting our product, making sure the fit and quality are the best it can be for our price point, and finding the right balance between ecom...
The influencer-approved Moreau bucket bag is a must, while Staud's summer dress collection is extremely covetable, particularly the nautical-inspired yellow linen dress. Leather bag, £310; Linen dress, £279 BUY THE BAG BUY THE DRESS
George Augusto Bio | Wikipedia. George Augusto is a well-known American businessman. He is working as the Co-Founder at STAUD. He co-founded STAUD in February 2015 where he works as Artistic Director. STAUD is a ready-to-wear line offering chic essentials and stand-alone pieces designed and created.
Feb 20, 2024 · Back in 2015, Sarah Staudinger acted on a simple but profound idea: Give women an elevated aesthetic and quality at an accessible price point. With this in mind, the Los Angeles native founded the now-beloved clothing and accessories brand STAUD alongside co-founder and artistic director George Augusto. You may forget that, at the time, there ...
- Nicole Kliest
Nov 29, 2018 · 40 of Tomorrow: Sarah Staudinger and George Augusto of Staud. The cofounders and co-creative directors treat their brand like a personality that is ever-changing and emotionally connected. By...
May 15, 2019 · 15 May 2019. In 2015, Sarah Staudinger and George Augusto created STAUD in Los Angeles. The aim was to design innovative pieces for contemporary women, focused on forgoing trends with modern, timeless classics. Flattering cuts and sophisticated shapes followed with tops, dresses, skirts, and more complemented by an array of must-haves ...
