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Pop-Tarts® toaster pastries are a delicious and easy treat to look forward to. The perfect toaster tarts for home, snacktime, or an on-the-go breakfast!
Pop-Tarts (stylized as pop•tarts) is an American brand of toaster pastries produced and distributed by Kellanova (formerly Kellogg's) since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust.
Discover all of our delicious Pop-Tart® flavors & types. From classics to new creations, you'll love the variety of our fully baked Pop-Tarts® toaster pastries!
Pop-Tarts ®. Fully Baked And Ready To Eat. Easy On-The-Go Goodness. There was a time when breakfast was boring. Why? Because it didn't include Pop-Tarts ® toaster pastries. So we reimagined toast and jam as a rectangular, toaster-ready treat. Then we thought, “You know what this really needs? FROSTING.”
Our classic Pop-Tarts® flavor. Sweet frosting decorated with rainbow sprinkles and filled with strawberry-flavored goodness. No wonder it's so popular.
Start your day with tasty chocolate chip pastry crust with chocolate-flavored filling; A delicious morning treat that’s great for kids and adults. Soft chocolate chip toaster pastries with gooey chocolate-flavored filling on the inside and chocolate drizzle on the outside.
Kellogg's Pop-Tarts Unfrosted - Toaster Pastries Breakfast for Kids, 16 Count, 27 oz (Unfrosted Brown Sugar Cinnamon)