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Feb 2, 2024 · Social media platform usage for Gen Z and global users 2023. As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to...
Jun 7, 2023 · The highest percentage of Gen Z mobile internet users on a social app is on YouTube, with 84% visiting the app. This is followed by TikTok at 61%, Snapchat at 58%, and Instagram at 56%.
The social networks with the most monthly Gen Z users are Snapchat ( 42.0 million ), TikTok ( 37.3 million ), and Instagram ( 33.3 million ). These remain the most popular among Gen Z over the next four years, according to our estimates.
Mar 23, 2024 · 6. In a January 2023 research of U.S iOS users, 92% of Generation Z users aged 16 to 25 used YouTube. 7. Gen Z has an attention span of 8 seconds on social media. 8. 81% of Gen Z discover new products and services through social media. 9. 85% of Generation Z say social media affects their purchasing decisions.
Feb 2, 2024 · According to Morning Consult's report, YouTube is the most-used platform for Gen Z — with over 80% spending their time on the app: Coming in at the number two spot is Instagram at 75% — hinting that the platform isn’t “over.” And TikTok (69%) and Snapchat (63%) aren’t too far behind either.
Dec 24, 2021 · 1. YouTube: 77% in 2021 / 79% in 2020. 2. Instagram: 67% in 2021 / 62% in 2020. 3. TikTok: 64% in 2021 / 45% in 2020. 4. Snapchat: 60% in 2021 / 56% in 2020.
