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Apr 23, 2024 · Learn how to help search engines understand your content and improve your site's presence in Google Search. This guide covers the essentials of SEO, from technical requirements to best practices, with examples and tips.
Learn the basics of search engine optimization (SEO) from finding the right keywords to building links and measuring results. This guide covers all major aspects of SEO with examples, tips, and resources.
Mar 29, 2024 · Learn what SEO is, why it's important, and how it works. Discover the different types of SEO and get tips on how to optimize your website for search engines.
- What Is SEO?
- Why Is SEO Important?
- SEO 101: Ensuring Google Can Index Your Site
- Keyword Research
- User Experience
- On-Page SEO
- Link Building
- Technical SEO
- Mobile SEO
- Measuring SEO Success
- GeneratedCaptionsTabForHeroSec
SEO(search engine optimization) is the process of improving the performance, experience, and authority of your website so it can gain better visibility in search engines like Google. Specifically, SEO is about ranking higher in organic (unpaid) search results. Notpaid or sponsored results. Here’s what both types of results look like: Paid results a...
SEO is important because it can bring more traffic, leads, customers, and revenue to your business. Even basic SEO strategies can deliver a huge return on investment. There are billions of searches on Google every day. And 45.1% of desktop users click on an organic result, according to Semrush’s State of Search 2023report. (Typically, the higher yo...
If Google cannot crawl and index a page properly, the page cannot appear in Google’s search engine results pages (SERPs). It’s not necessarily a bad thing if a page isn’t indexed. Some pages (e.g., order confirmation pages) aren’t supposed to be accessible through Google. But if you do want a page to rank, you should make sure it’s indexed. The bes...
Keyword researchis the process of finding what queries people search in Google. And identifying the ones you want to rank for. With Semrush’s Keyword Magic Tool, you can find keywords related to any topic. Just enter a term to base your search around. Then, choose your country and click “Search.” The tool provides a list of “Broad Match” terms by d...
User experience (UX) refers to the overall experience of a person exploring your website. UX has a direct and indirect impact on SEO. UX can directly impact your SEO, as a bad UX can mean that Google’s users spend less time on your site. And leave quickly without completing any desired action. This suggests your site may not be worthy of the first ...
Now it’s time to optimize your page around a keyword (also known as “on-page SEO”). Here are a few critical on-page techniques that every SEO beginner should know:
Another central pillar of SEO success comes from building your site’s authority in the eyes of Google. How do you do that? Use link building to earn backlinks. In short, a backlink is one website giving a link “back” to your website—essentially giving you a vote of confidence and supporting you. As long as the site linking back to yours is a trustw...
Technical SEOis about making sure your site is easily accessible to search engines and performs well for users. If you have not done so already, connect your site to Google Search Console. And fix any indexing problems. Then, dive into these other technical SEO basics:
Google uses mobile-first indexing, which means the mobile version of your site is the “main” version in Google’s eyes. So, it’s crucial to prioritize mobile SEO. In other words, deliver a great experience to users on smartphones and tablets. Here are a few basic guidelines for making your website mobile-friendly: 1. Use a responsive website layout ...
Before you put this SEO guide into practice, you should collect some benchmark metrics. And understand how to track your success. Let’s look at some of the most important SEO metrics:
Learn the SEO basics and how to rank higher in organic search results. This guide covers keyword research, content creation, on-page optimization, and more.
Jul 13, 2023 · Learn the basics of SEO, how search engines work, and why SEO matters for online publishers. This article covers on-page, off-page, and technical SEO, as well as different types of search results and features.
Learn SEO from scratch with this beginner's guide, consisting of seven chapters and a hardcover book. Covering keyword research, content, on-page, link building, and technical SEO, you'll master the basics of SEO and rank higher in Google.
Learn the essential SEO fundamentals to get your website visible and optimized in search engines. Download a free checklist and follow the steps to gather data, check indexing, and improve your site.
