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“Seth Godin’s latest book, This is Marketing, is for people who choose to lead. It’s a blueprint for making change happen in which Godin invites the reader to see the forces at play and navigate in a new way.
After leaving Spinnaker in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City. Mark Hurst and he then founded Yoyodyne, a permission marketing company named after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th ...
Nov 13, 2018 · In this post I will cover a few tidbits of wisdom I particularly liked in Seth’s book: What is Marketing, according to What is Marketing? “Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become”. Seth makes a distinction between bad marketing and good marketing.
Nov 13, 2018 · Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for.
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Serve your customers, grow your business, make a difference. This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.
By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame.
