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This Is Marketing, the latest book by renowned marketing expert Seth Godin (Purple Cow, Linchpin and The Dip) is based on his online workshop The Marketing Seminar where people complete assignments in an open forum and with a focus on cross-pollination; people helping each other by providing feedback and learning from each other along the way.
2 days ago · Online, we’re in the middle of the biggest learning experiment in history, with countless videos, podcasts and interactive courses teaching just about anything. In my experience, there are two uncomfortable pedagogical methods that lead to better learning outcomes: Doing it poorly on the way to doing it better.
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries ...
In 1998, he sold Yoyodyne to Yahoo! for $29.6 million and became Yahoo's vice president of direct marketing. In March 2006, Godin launched Squidoo. By July 2008, Squidoo had become one of the 500 most visited sites in the world. In 2014, it was sold to HubPages. Awards. Godin received the following awards:
Nov 13, 2018 · Seth Godin is the author of 20 international bestsellers that have been translated into over 38 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.
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Nov 13, 2018 · A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is...
Aug 20, 2022 · 1-Sentence-Summary: This Is Marketing argues that marketing success in today’s world comes from focusing more on the needs, values, and desires of our target audience, rather than spamming as many people as possible with our message. Read in: 4 minutes. Favorite quote from the author: Audio Summary.
