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    • 67 billion U.S. dollars

      • In the United States, the leading advertising market worldwide, television is the second most profitable advertising medium behind the internet and accounts for approximately one-fifth of total U.S. media ad revenue. As of 2022, TV ad spending in the U.S. amounted to almost 67 billion U.S. dollars.
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  2. As of 2022, TV ad spending in the U.S. amounted to almost 67 billion U.S. dollars. Top TV advertisers and the ongoing tug of war for contested ad space. Eight decades after the first...

  3. Dec 8, 2021 · For 2021, ad spending for all video will come in at $81.9 billion for the year, an increase of 12% from 2020. National broadcast and cable television will generate $39.9 billion in 2021, an...

    • Brad Adgate
  4. Five Things You Need to Know. U.S. digital video ad spend increased 21% year-over-year in 2022 to $47.1 billion and is projected to rise 17% in 2023 ($55.2 billion). CTV continues to distinguish itself within the TV/video landscape. by being the go-to channel for audience targeting, measurement, and scale.

  5. What Global Ad Spending Tells Us About the Future of Media. 3 minute read | July 2021. Amid the massive disruption that the COVID-19 pandemic has caused, a new global media landscape is emerging—and it’s digital.

  6. Dec 6, 2021 · Advertising spending on TV in the United States is expected to increase 4% to $65.151 billion in 2022 from pandemic lows, but growth will be limited and pale compared to digital video, according to a new forecast from media agency Zenith. On a worldwide basis, Zenith sees social media spending eclipsing spending on TV in 2022.

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