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67 billion U.S. dollars
- In the United States, the leading advertising market worldwide, television is the second most profitable advertising medium behind the internet and accounts for approximately one-fifth of total U.S. media ad revenue. As of 2022, TV ad spending in the U.S. amounted to almost 67 billion U.S. dollars.
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As of 2022, TV ad spending in the U.S. amounted to almost 67 billion U.S. dollars. Top TV advertisers and the ongoing tug of war for contested ad space. Eight decades after the first...
- TV advertising spending in the U.S. 2027 | Statista
Apr 18, 2024. Television advertising spending in the United...
- TV advertising worldwide - statistics & facts | Statista
In 2022, TV advertising spending in North America was...
- TV advertising spending in the U.S. 2027 | Statista
Dec 8, 2021 · For 2021, ad spending for all video will come in at $81.9 billion for the year, an increase of 12% from 2020. National broadcast and cable television will generate $39.9 billion in 2021, an...
- Brad Adgate
Five Things You Need to Know. U.S. digital video ad spend increased 21% year-over-year in 2022 to $47.1 billion and is projected to rise 17% in 2023 ($55.2 billion). CTV continues to distinguish itself within the TV/video landscape. by being the go-to channel for audience targeting, measurement, and scale.
What Global Ad Spending Tells Us About the Future of Media. 3 minute read | July 2021. Amid the massive disruption that the COVID-19 pandemic has caused, a new global media landscape is emerging—and it’s digital.
Dec 6, 2021 · Advertising spending on TV in the United States is expected to increase 4% to $65.151 billion in 2022 from pandemic lows, but growth will be limited and pale compared to digital video, according to a new forecast from media agency Zenith. On a worldwide basis, Zenith sees social media spending eclipsing spending on TV in 2022.