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The master logo represents everything about the University of San Diego — its location, Catholicity, architecture and mission. The master logo is the cornerstone of USD's identity and should be prominently positioned in all printed and electronic communications materials.
The seal is made up of the shield, the three intertwined rings and the university's motto. Adopted in 1997, the seal combines features from the College for Women, the College for Men and School of Law, and the Diocese of San Diego, and thus represents the University of San Diego's full history.
14. Official University Master Logo. Logo History. The University of San Diego logo has been altered several times since it was adopted in the university’s early days. And in 2006, after much analysis and input from key leaders across the campus, the Board of Trustees unanimously adopted a new logo.
Master Logo. The master logo represents everything about the University of San Diego — location, Catholicity, architecture and mission.
The medallion is a graphic identity element that is an alternative to the seal. Like the master logo, the medallion features The Immaculata, represents the University of San Diego's Catholicity and history, and provides a sense of location, by showcasing the university's proximity to the Pacific Ocean.
Overview. This chapter outlines the University of San Diego’s official fonts, how to incorporate the official master logo in various printed applications and how to use the USD design tools in a number of printed publications. This chapter also offers tips for using great photography and how to choose the right paper for all projects.
This chapter outlines the standards for how to use the basic elements of our visual identity — the logo, seal, medallion, monogram, spirit mark and athletic mark — when creating apparel, promotional items or other types of merchandise.
