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  1. Learn how to use the primary wordmark, composed of shield, Texas and The University of Texas at Austin, on all university communications. See the guidelines, requirements and examples for clear space, size, color and typeface.

    • Typography

      The University’s typographic identity is visible across many...

    • Colors

      Burnt orange and white are the official colors of The...

    • Supporting Marks

      Texas has many supporting brand logos, most notably the...

    • Identity

      Logos. The Texas brand architecture system is rooted in...

    • The Cockrell Logos
    • Collaborations
    • Corporate/Business/Nonprofit Partner Logos
    • GeneratedCaptionsTabForHeroSec

    The official logos of the engineering programs are the primary means by which they are recognized. They should appear on all program-specific communications. The logos have been drawn and spaced with specific dimensions and should not be redrawn, stacked, modified or augmented in any way. The Cockrell logos are available to download in the Template...

    As more and more research projects move to collaborative funding and resources. We have solutions to those complex branding situations.

    The use of non-UT logos on Cockrell branded materials is based on rules and regulations issued by the University of Texas System Board of Regents, and on policies of UT Austin’s Brand, Trademarks, and Licensing Office and the Office of Student Activities. No Endorsement: Non-UT logos should not be used in a way that suggests the university or schoo...

    Learn how to use the official logos of the university and the engineering programs in different contexts and situations. Find the logo guidelines, templates and resources for the UT and Cockrell logos.

  2. Learn how to use the UT Austin logo and other brand elements to communicate the Texas brand. Find messaging, identity, typography, color, voice and tone guidelines, and resources for web, email, social media and more.

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