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About. I’m an inspired brand innovator with a unique balance of strategic rigor and big idea creativity. I love solving complex problems and am deeply skilled at unlocking the best in others to get...
- 500+
- Anna Schneider-Mayerson
- United Nations International School
- Los Angeles, California, United States
My strategic approach integrates the lenses of investigation, innovation, and storytelling that have defined my hybrid career. When I worked at a newspaper, a friend remarked that we journalists ‘move toward discomfort,’ and that rings true for me today. I lean in to nuance, tension, and emotion – a technique that allow
I began my career as a reporter in New York City, filing stories on food and fashion, writing columns on law and love. An MBA let me pivot to a new beat — brand strategy development, which kicked off in Dallas at Frito-Lay with the award-winning ‘Only in a Woman’s World’ campaign.
I sharpen brands' stories by homing in on the tensions that make them interesting. For example, where they zag from culture, how they challenge the conventions of their category,
Oct 14, 2003 · By: Anna Schneider-Mayerson VIEWED 634 TIMES Published: 10/14/2003 Source: The New York Sun Among divorce lawyers, there's a secret held more closely than the details of Mick Jagger's paternity settlement: the names of the hotels where they stash their battling clients.
May 1, 2003 · By Anna Schneider-Mayerson, published May 1, 2003 - last reviewed on June 9, 2016. More reasons to love and hate our favorite star. Sunlight is positively, if counterintuitively, linked to...
The excellent New York Observer article that we mentioned earlier today, concerning the Brokeback Lawfirm litigation, contains many interesting tidbits. Anna Schneider-Mayerson, always an expert ...
