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2. journals.sagepub.com › doi › 10The change of Beijing image in the foreign media: An analysis ...

   journals.sagepub.com › doi › 10

   Aug 24, 2017 · Another adopts empirical research, whereby the communication channels that international audience came across and used as they learn the image of Beijing are studied, such as the English Audience-Based Research and Analysis on Media Choice and Use Behaviour during the International Communication of the Urban Image of Beijing (Zhao & Li, 2015).

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3. www.mdpi.com › 2071/1050/14-17 › 10675The International City Image of Beijing: A Quantitative ...

   www.mdpi.com › 2071/1050/14-17 › 10675

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   Aug 27, 2022 · The communication strategy regarding city image should focus on the creation of a clearer national consensus about Beijing’s positioning, making the nation understand that a country’s reputation is the property of its people, and encouraging and practicing a culture of creativity across government, culture, business, investment, education ...

4. link.springer.com › chapter › 10The International Communication of China’s National Cultural ...

   link.springer.com › chapter › 10

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   Jun 30, 2023 · The case year analysis of the attention to the international communication of China’s national cultural image since the 1978 Reform and Opening-up by regions (see Fig. 7.3) indicates that the issues concerning the Chinese culture have been at the top list in the world’s discussion on China—it verifies from a certain perspective that a ...

   • Author: Chen Liu

5. mdpi-res.com › d_attachment › sustainabilityThe International City Image of Beijing: A Quantitative ...

   mdpi-res.com › d_attachment › sustainability

   Aug 27, 2022 · the media is the main tool of city image communication, and the media encodes and decodes comprehensive information regarding the city and acts on public perceptions to eventually form the city image [15–19]. The media has an irreplaceable role in the communication of city image due to its timeliness and comprehensiveness [20].

6. www.clausiuspress.com › assets › defaultDeveloping and Validating Scales for City Brand Image from ...

   www.clausiuspress.com › assets › default

   brand; international communication; brand image. Abstract: This article sorts out the core concepts. of city brand image, national image, regional image, brand image, etc., and generalizes the dimensions of city brand image. Based on the current international communication capacities of China's megacities,

7. www.researchgate.net › publication › 363096999_TheThe International City Image of Beijing: A Quantitative ...

   www.researchgate.net › publication › 363096999_The

   Aug 27, 2022 · This research aims to tap into the international image of Beijing presented on Twitter, and provide data support for the relevant Chinese and Beijing authorities to develop communication ...

8. People also ask

   What is the communication strategy for Beijing?

   • First, the city image is part of the national image, and the city image of Beijing is highly linked to its national and governmental image. Therefore, the communication strategy for Beijing should be an important part of a national policy, rather than a propaganda piece or a stand-alone project.

   Sustainability | Free Full-Text | The International City Image of

   www.mdpi.com/2071-1050/14/17/10675

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   Are Chinese cultural norms evidence in international communication of China's national cultural image?

   • However, it is the Chinese cultural norms that are in evidence in the international communication of China’s national cultural image. The case year analysis of the changes in the focus on the international communication of China’s national cultural image since the 1978 reform and opening-up (unit: 10,000)

   The International Communication of China’s National ... - Springer

   link.springer.com/chapter/10.1007/978-981-19-9020-5_7

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   How should China's national cultural image be communicated internationally?

   • First, the international communication of China’s national cultural image should focus primarily on the illustration of Chinese cultural norms. In other words, the so-called Chinese stories of the Chinese people are truly matchable to the majority of foreign audiences.

   The International Communication of China’s National ... - Springer

   link.springer.com/chapter/10.1007/978-981-19-9020-5_7

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   Is Beijing's international image vulnerable to national events?

   • Finally, the paper also notes that the international city image of Beijing is vulnerable to national events, especially controversial events that can cause some people around the world to change their emotional disposition toward Beijing within a short period of time. 5.2. Strategy for Beijing International Image Communication

   Sustainability | Free Full-Text | The International City Image of

   www.mdpi.com/2071-1050/14/17/10675

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   What are the three major dimensions of China's cultural image?

   • With regard to the focuses on the international communication of China’s national cultural image since the 1978 Reform and Opening-up (see Table 7.3 ), among the three major dimensions, the Chinese cultural norms rank top, the Chinese cultural values is at the second, and the Chinese cultural beliefs relatively plays a subordinate role.

   The International Communication of China’s National ... - Springer

   link.springer.com/chapter/10.1007/978-981-19-9020-5_7

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   What is the role of media in city image communication?

   • Further, it was suggested that the media is the main tool of city image communication, and the media encodes and decodes comprehensive information regarding the city and acts on public perceptions to eventually form the city image [ 15, 16, 17, 18, 19 ].

   Sustainability | Free Full-Text | The International City Image of

   www.mdpi.com/2071-1050/14/17/10675

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9. books.google.com › books › aboutNational Image : China’s Communication of Cultural Symbols

   books.google.com › books › about

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   Mar 12, 2020 · In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image ...