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- The 1940s were defined by a clean and slim silhouette with a somewhat military feel. Jackets, blouses, sweaters, and skirts were short and close-fitting, all unadorned and with the requisite sharp shoulder pads. Long sleeves were out, dresses were casual, and pants and ‘playsuits’ became everyday attire.
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Fashion during the 1940s — clothing designed and/or popular in the 1940s. Also fashion designers and clothing companies active during the decade. The main articles for this category are 1930–1945 in Western fashion and 1945–1960 in Western fashion .
The 1940s (pronounced "nineteen-forties" and commonly abbreviated as " the '40s " or " the Forties ") was a decade that began on January 1, 1940, and ended on December 31, 1949. Most of World War II took place in the first half of the decade, which had a profound effect on most countries and people in Europe, Asia, and elsewhere.
May 8, 2019 · With the first half of the 1940s dominated by World War II, fashion stalled. Both men and women were often seen in their uniforms during the war and, if they were not, their clothing styles were dictated by rationing and Utility clothing.
Apr 19, 2024 · The biggest trend at the start of the 1940s was utility dressing. It was not just a descriptor of fashion void of frivolous details; it became its own category of clothing.
1940s: Fashion. The rationing that took place during World War II (1939–45) seriously affected fashion in America for the first half of the decade.
1942 Sears Catalog Cover. The tables turned in the 1940s. WWII began in 1939 and fashion took on a new role. Men’s fashion stopped progressing until after the war – a reflection that most men were serving in uniforms instead of enjoying life at home. Women’s fashion echoed men’s traditional clothing with man-tailored dresses, coats and hats.
