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Jun 2, 2023 · An update on our approach to US election misinformation. By The YouTube Team. Jun 02, 2023 – minute read. Today we are announcing a new set of updates on YouTube to address and protect our community — providing a home for open discussion and debate during the ongoing election season.
- Tips For Starting A YouTube Channel
- YouTube SEO Tips
- General YouTube Tips and Tricks
1. Pick the right channel name
The perfect YouTube channel name: 1. Has your company or personal name in it. 2. Has a word or phrase that categorizes it. 3. Is short and easy to say. Stuck? Just use your first and last name. Many of YouTube’s most successful creators use their name, such as Peter McKinnon, Michelle Phan, and of course, the inventor of the modern vlog: Casey Neistat. Or why not try out our YouTube name generatorand let AI do it for you?
2. Pick the right niche
Relax, this is easier than choosing a channel name. Why? Because unlike death and taxes, you can change your content niche. You may thinkyou’re passionate enough about something to fill hundreds of hours worth of content… But, you’ll find out for sure when the grind gets tough and you don’t want to get up early and film another video about it. You canchange your niche later, although it may risk alienating any audience you’ve already built — so do spend some time defining what your channel is...
3. Set a consistent posting schedule
The road to YouTube failure is paved with good intentions. If you want to be a serious YouTuber, you need to treat it like the job it is. That means setting a consistent and realistic publishing schedule and sticking to it. Many new creators plan on one video per week. But if you’re just starting, you’re likely juggling a full-time job and other responsibilities. Once weekly may not be realistic for you. Consistency matters more than frequency. If you can only make a video once every two week...
5. Use relevant keywords in video titles
YouTube is a search engine, like Google — except the search results are all video. Keywords help the YouTube algorithmunderstand what your video is about, making it more likely to show up in the “suggested” column alongside related videos. This means you have a better chance of reaching new viewers. Source Keywords can be as simple as one word (“tech” in the example above). Phrases of two or more words will often give both YouTube and people a better idea of your topic, such as “house tech,”...
6. Use relevant keywords in video descriptions
Keywords are important in descriptions for the same reasons as above. Dedicate the first few lines to describing your video, using 1-2 keywords. Source
7. Link to important info in video descriptions
Use the rest of the description field to tell viewers about you, your business, and link out to your other platforms. This can be a boilerplate template that’s more or less the same for each video, though consider tweaking it if: 1. You have a sale, special offer, or event to promote. 2. You mentioned any products in your video. (Include affiliate links!) Otherwise, always include: 1. Video timestamps (learn how to make these later in this article). 2. Links to your other social profiles. 3....
11. Record your videos well ahead of time
I said it earlier but it’s so true: Consistency wins on YouTube. Stay ahead of production by having your videos ready 1-2 weeks before they’re scheduled to go live. This helps minimize any unforeseen circumstances that can knock you off track, like getting sick or family emergencies.
12. Become (or hire) a video editor
Your YouTube content — what you’re saying, how you’re saying it, what’s unique about it, etc — is what hooks people, but good video editing is what keeps them watching and coming back. Editing will take much longer than actually filming the video but it’s time well spent. Borrow inspiration from your favorite YouTubers to start figuring out your own editing style and techniques. Your videos won’t look as slick as theirs right away, but you’ll get better. Depending on your budget, you could ou...
13. Use chapters/timestamps
Video timestamps, also known as chapters, are clickable links allowing viewers to skip around a video. Not having them means people may leave if they can’t find what they’re looking for easily. Not using timestamps is like publishing a blog post without paragraph breaks. Gross. Source You can add timestamps manually or YouTube can auto-create them. To add them manually, type them into your video description. You need to: 1. List at least 3 timestamps. 2. Format them as “01:05 Name of Chapter”...
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- Add eye-catching channel art. Your channel art and thumbnails are your billboards, so make an impression! An effective thumbnail is clear and accurate and works in tandem with the video’s title.
- Choose the perfect channel icon. A channel icon is like a logo for your YouTube presence. It should match your brand and complement your channel banner.
- Create playlists. Organizing and creating video playlists on YouTube is the best way to keep your viewer on your page. British comedian Mawaan Rizwan has his channel organized into playlists like ‘Music Videos,’ ‘Live Performances,’ and ‘Best Of.’
- Create a channel trailer. When someone first comes across your channel, a channel trailer is a way for them to get a sneak peek at your content. Better make it count.
The 2024 US Open main draw is scheduled to go ahead between August 26 - September 8. Look out for highlights, extended highlights, full matches, press conferences, on-court interviews, hot...
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Jun 21, 2022 · Join our newsletter! Explore new features and changes from YouTube that have helped innovate content to make it more accessible, interactive, and safer for our community.
