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Maximum Effort Productions, Inc. is a film production company and digital marketing agency founded by Canadian actor Ryan Reynolds alongside George Dewey. The company name is a reference to a catchphrase from Reynolds' 2016 film Deadpool.
Mar 15, 2022 · Maximum Effort was co-founded in 2018 by Reynolds and his business partner George Dewey and is made up of two parts: Maximum Effort Productions and Maximum Effort Marketing - collectively...
- Jeff Conway
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Jun 23, 2021 · Ryan Reynolds‘ Maximum Effort Marketing, the agency behind viral ads for Match and Mint Mobile, has been acquired by the advertising software company MNTN.
In June 2021, MNTN acquired Maximum Effort Marketing, bringing in Reynolds as MNTN’s Chief Creative Officer and George Dewey as Chief Brand Officer. “Maximum Effort took a meeting with Mark Douglas through a connection we had with one of our key partners at Maximum Effort, James Toney III.
Jun 23, 2021 · MNTN has acquired Maximum Effort Marketing, the creative advertising hot shop of Ryan Reynolds and George Dewey. The fast-growing adtech company, described as a leader in Connected TV and...
- Matt Grobar
Ever since Maximum Effort Marketing launched in 2018, the agency has helped fuel the growth of co-founder Ryan Reynolds’ investments—such as Aviation Gin, which he sold to Diageo in...
Jun 23, 2021 · Ryan Reynolds-owned Maximum Effort Marketing has been a darling of adland with its devil-may-care attitude (quite literally if you count the Match.com ads). Today, it announced that MNTN is...
