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Maximum Effort Productions, Inc. is a film production company and digital marketing agency founded by Canadian actor Ryan Reynolds alongside George Dewey. The company name is a reference to a catchphrase from Reynolds' 2016 film Deadpool.
Maximum Effort makes movies, tv series, content, ads, and cocktails for the personal amusement of Hollywood Star Ryan Reynolds. We occasionally release them to the general public.
Jun 23, 2021 · Ryan Reynolds‘ Maximum Effort Marketing, the agency behind viral ads for Match and Mint Mobile, has been acquired by the advertising software company MNTN.
Mar 15, 2022 · In June 2021, MNTN acquired Maximum Effort Marketing, bringing on Reynolds at MNTN’s Chief Creative Officer and Dewey as Chief Brand Officer.
- Jeff Conway
Feb 22, 2023 · Maximum Effort, the production and advertising company the “Deadpool” star co-founded and leads with George Dewey, is part of an ownership group for a new 1.2 million-square-foot studio being...
- Todd Spangler
Feb 8, 2024 · Paramount Pictures has renewed its first-look development deal with Ryan Reynolds’ Maximum Effort Productions. Under the three-year term, the pact will extend through December 2026.
Feb 8, 2024 · The latest deal, to run through to Dec. 2026 and cover film development at Maximum Effort, extends an original first look agreement launched in 2021 and includes titles not yet announced.