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Monty Sharma, current CEO of the combined Curves and Jenny Craig business enterprise, has a long history of leadership when it comes to improving people’s health.
Jan 30, 2020 · CARLSBAD, Calif., Jan. 30, 2020 /PRNewswire/ -- Jenny Craig, a leader in the weight loss industry for more than 35 years, announces the appointment of David Pastrana as its new chief executive....
In addition to his current role as CEO of Curves/Jenny Craig, Monty has served as CEO of Atkins, Naked Juice, and EAS. In his current CEO role, he is leading the turnaround and combination/integration of Curves and Jenny Craig.
CEO Monty Sharma on getting Jenny Craig back into shape. "We've focused squarely on being a leader in what we've always been: a leader in weight loss with the highest amount of support and delicious meals." by Sean Czarnecki.
- Sean Czarnecki
- Cost of conversion is not your most important metric. Before I became the CMO, I was more focused on how we were spending our marketing budget than on how marketing could help drive long-term business objectives.
- Marketing is critical in shaping the business — not just campaigns. Competition in our industry is hotter than ever. There’s a lot of information out there, and people are confused trying to figure out what to believe and what to do.
- Marketing technology isn’t solely the purview of the chief information officer. Automation and machine learning have become the backbone of our business and marketing strategies.
Monty Sharma, CEO of Jenny Craig, said: “My partnership with North Castle has spanned across several companies and roughly 20 years, I am pleased to be part of such an effective turnaround and look forward to seeing Jenny Craig continue to prosper.
Apr 4, 2019 · “H.I.G. will enable Jenny Craig to continue successfully delivering our time-tested programs to millions of customers while expanding both our reach and breadth,” said Monty Sharma, Jenny...
