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  1. In 1988, Porizkova won what was then the highest-paying modeling contract: a $6,000,000 contract with Estée Lauder, replacing Willow Bay. [23] [24] [25] The black-and-white television and print advertising campaign won praise from critics.

  2. Enter sexy Czech model Paulina Porizkova. The decision to bring her on board signaled a deliberate departure from the pure and innocent bride, motivated by the desire to revamp the brand.

  3. Feb 29, 2024 · As a model, Porizkova has been on the cover of every major magazine and fronted campaigns for Estée Lauder, Chanel, Hermes and more. After a turbulent few years, including her public...

  4. Paulina Porizkova may have started her career with a Sports Illustrated Swimsuit Issue cover, followed closely after by a global ambassadorship for Estée Lauder that made her one of the world’s most recognisable faces, but there are aspects of public attention she’s still not used to.

    • Jonah Waterhouse
  5. Aug 27, 2021 · Estee Lauder and model Paulina Porizkova launch the new fragrance “Knowing” during an event at Saks Fifth Avenue on April 25, 1988. ... Photographic History of Estee Lauder from the WWD Archives

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  7. May 3, 1988 · The first step was hiring the supermodel Paulina Porizkova, a sensuous, woman-of-the-world beauty, to replace the virginal-looking Willow Bay in all Lauder advertising. The campaign began...

  8. Dec 3, 2022 · Supermodel Paulina Porizkova questions the value of youth in beauty. The model opens up about her new book, being Instagram's "crying woman," Ric Okasek and the fashion industry. By Alli...

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